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Neuromarketing in the B-to-...

Neuromarketing in the B-to-B-sector [importance, potential and its implications for brand management

Gentner, Friedrich

Diplomica Verlag 2012

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Neuromarketing Industrial marketing Branding (Marketing)

Monografía

monografia Rebiun11700593 https://catalogo.rebiun.org/rebiun/record/Rebiun11700593 120423s2012 gw a sb 000 0 eng d 9783842872820 9783842822825 e-book) UPVA 997920796003706 CBUC 991010492423906709 CBUC 991001013858106712 UPCT u348831 CaPaEBR. CaPaEBR. UMA.RE Gentner, Friedrich Neuromarketing in the B-to-B-sector Recurso electrónico] importance, potential and its implications for brand management Friedrich Gentner Hamburg Diplomica Verlag 2012 Hamburg Hamburg Diplomica Verlag v, 67 p. ill v, 67 p. E-Libro Title from cover Includes bibliographical references Electronic reproduction. Palo Alto, Calif. ebrary 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Neuromarketing Industrial marketing Branding (Marketing) E-Libro (Servicio en línea)

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monografia Rebiun11700593 https://catalogo.rebiun.org/rebiun/record/Rebiun11700593 120423s2012 gw a sb 000 0 eng d 9783842872820 9783842822825 e-book) UPVA 997920796003706 CBUC 991010492423906709 CBUC 991001013858106712 UPCT u348831 CaPaEBR. CaPaEBR. UMA.RE Gentner, Friedrich Neuromarketing in the B-to-B-sector Recurso electrónico] importance, potential and its implications for brand management Friedrich Gentner Hamburg Diplomica Verlag 2012 Hamburg Hamburg Diplomica Verlag v, 67 p. ill v, 67 p. E-Libro Title from cover Includes bibliographical references Electronic reproduction. Palo Alto, Calif. ebrary 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Neuromarketing Industrial marketing Branding (Marketing) E-Libro (Servicio en línea)