Descripción del título
Producing fashion [commerce...
Monografía
monografia Rebiun12673401 https://catalogo.rebiun.org/rebiun/record/Rebiun12673401 080128s2008 paua sb 001 0 eng d 9780812240375 0812240375 9780812220667 9780812206050 e-book) UPVA 997923103003706 UAM 991007724012204211 UPCT u304847 CaPaEBR. CaPaEBR. UMA.RE Producing fashion Recurso electrónico] commerce, culture, and consumers edited by Regina Lee Blaszczyk Philadelphia University of Pennsylvania Press c2008 Philadelphia Philadelphia University of Pennsylvania Press vii, 363 p. ill vii, 363 p. Hagley perspectives on business and culture E-Libro Includes bibliographical references (p. [293]-348) and index Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt Electronic reproduction. Palo Alto, Calif. ebrary 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Fashion design- 20th century- History Fashion merchandising- 20th century- History Consumers' preferences- 20th century- History Marketing- Management- 20th century- History Product management- 20th century- History Blaszczyk, Regina Lee E-Libro (Servicio en línea)