Descripción del título
Monografía
monografia Rebiun12277169 https://catalogo.rebiun.org/rebiun/record/Rebiun12277169 020731s2002 gw a sb 001 0 eng d 3110173409 cloth : alk. paper) 3110173417 pbk. : alk. paper) 9783110173406 9783110888003 UPVA 997924122603706 UAM 991008009660604211 CaPaEBR. CaPaEBR. UMA.RE Beasley, Ron 1945-) Persuasive signs Recurso electrónico] the semiotics of advertising by Ron Beasley, Marcel Danesi Berlin New York Mouton de Gruyter 2002 Berlin New York Berlin New York Mouton de Gruyter xi, 193 p. ill xi, 193 p. E-Libro Approaches to applied semiotics 4 Includes bibliographical references (p. [175]-190) and index Electronic reproduction. Palo Alto, Calif. ebrary 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Advertising Signs and symbols Semiotics Danesi, Marcel 1946-) E-Libro (Servicio en línea)