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The idea of political marketing

Praeger 2002

Monografía

monografia Rebiun14159224 https://catalogo.rebiun.org/rebiun/record/Rebiun14159224 m o d cr cn| 030801s2002 ctua ob 001 0 eng d 0313012385 9780313012389 UPVA 997911964903706 UAM 991007724116704211 NT. eng. NT. OCLCG. OCLCQ. IDEBK. OCLCQ. TUU. OCLCQ. UNAV 324.7 22 The idea of political marketing Recurso electrónico] Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor Westport, Conn. Praeger 2002 Westport, Conn. Westport, Conn. Praeger xxi, 258 p. il xxi, 258 p. EBSCO Academic eBook Collection Complete Praeger series in political communication Incluye referencias bibliográficas (p. [221]-241) e índice Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy Forma de acceso: World Wide Web O'Shaughnessy, Nicholas J. 1954-) Henneberg, Stephan C. M.

Localizaciones: 14
Préstamo interbibliotecario

Formato:

Título:

The idea of political marketing [ Recurso electrónico] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor

Editorial:

Westport, Conn. : Praeger, 2002

Descripción física:

xxi, 258 p. : il

Mención de serie:

EBSCO Academic eBook Collection Complete

Praeger series in political communication

Bibliografía:

Incluye referencias bibliográficas (p. [221]-241) e índice

Contenido:

Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy

Detalles del sistema:

Forma de acceso: World Wide Web

ISBN:

0313012385

9780313012389

Autores: