Descripción del título
Managing the Public's Trust...
For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to keeping them as well. Managing the Public's Trust in Non-Profit Organizations analyzes the intricate psychological processes behind trust and philanthropy and applies this knowledge to best-practice guidelines for nonprofits. This monograph explores cognitive, affective, societal, and other contexts for trust, and how these influence giving in the short and long term. On the practical level, chapters offer new research-based methods of assessing and gauging donor trust, and a real-world framework for building trust with donors, communities, and the public at large. These organization-level ideas are also related to larger policy initiatives such as the Millennium Development Goals. Among the book's core topics: The role of trust in donating money. Understanding and measuring donors' trust in a charity. Improving charity efficiency and accountability in building trust. Communicating effectively with donors. Dealing with violations of trust. The future of charities and nonprofit organizations, especially in the digital age. The current climate demands more of the nonprofit sector as a major player in poverty reduction around the globe. Managing the Public's Trust in Non-Profit Organizations brings innovative thinking on philanthropy to researchers and academics, professionals in charity and nonprofit management, and policymakers
Monografía
monografia Rebiun16628201 https://catalogo.rebiun.org/rebiun/record/Rebiun16628201 cr nn 008mamaa 140213s2014 us | s |||| 0|eng d 9781493905607 978-1-4939-0560-7 10.1007/978-1-4939-0560-7 doi UR0366180 UPVA 997151827503706 UAM 991007633384004211 CBUC 991013430119706706 BUS JMB bicssc PSY030000 bisacsh 150.72 23 Burt, Christopher D.B Managing the Public's Trust in Non-profit Organizations Recurso electrónico] by Christopher D.B. Burt Servicio en línea New York, NY Springer New York Imprint: Springer 2014 New York, NY New York, NY Springer New York Imprint: Springer XVII, 65 p. 1 illus XVII, 65 p. 1 illus SpringerBriefs in Psychology 2192-8363 Trust and Donating Money -- Understanding your Donor's Trust in your Charity -- Improving Charity Efficiency and Accountability in Order to Develop a foundation to Build transactional Trust -- Communication: Delivering Information to Donors -- Dealing with Trust Violation Events -- Summary and Conclusions For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to keeping them as well. Managing the Public's Trust in Non-Profit Organizations analyzes the intricate psychological processes behind trust and philanthropy and applies this knowledge to best-practice guidelines for nonprofits. This monograph explores cognitive, affective, societal, and other contexts for trust, and how these influence giving in the short and long term. On the practical level, chapters offer new research-based methods of assessing and gauging donor trust, and a real-world framework for building trust with donors, communities, and the public at large. These organization-level ideas are also related to larger policy initiatives such as the Millennium Development Goals. Among the book's core topics: The role of trust in donating money. Understanding and measuring donors' trust in a charity. Improving charity efficiency and accountability in building trust. Communicating effectively with donors. Dealing with violations of trust. The future of charities and nonprofit organizations, especially in the digital age. The current climate demands more of the nonprofit sector as a major player in poverty reduction around the globe. Managing the Public's Trust in Non-Profit Organizations brings innovative thinking on philanthropy to researchers and academics, professionals in charity and nonprofit management, and policymakers SpringerLink eBooks--201507 (Servicio en línea) Humanities, Social Sciences and Law (Springer-11648) SpringerBriefs in Psychology 2192-8363