Descripción del título
Selling war [a critical loo...
"In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner 'Mission Accomplished,' the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences--that is, the Western media--by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to 'Put an Iraqi face on everything.' In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq"--
Monografía
monografia Rebiun18827669 https://catalogo.rebiun.org/rebiun/record/Rebiun18827669 m o d | cr cn||||||||| 151117t20162016nbu ob 000 0deng|d 9781612347721 (cloth : alkaline paper) 9781612348193 e-book) UPCT u427364 MiAaPQ eng rda pn MiAaPQ MiAaPQ BUC a-iq--- n-us--- aw----- 659.2/935500973 23 Alvarez, Steven J. author Selling war recurso electrónico] a critical look at the military's PR machine Steven J. Alvarez Lincoln Potomac Books, an imprint of the University of Nebraska Press [2016] Lincoln Lincoln Potomac Books, an imprint of the University of Nebraska Press 1 online resource (380 pages) 1 online resource (380 pages) E-Libro Includes bibliographical references Insulation -- The Coalition Provisional Authority Days -- The Iraqi Face -- The Blog of War -- David versus Goliath -- Iraqi Media Team -- Training the Iraqi Ministries -- Arab Media -- Al-Jazeera -- Fallujah -- Public Affairs -- Western Media -- Epilogue "In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner 'Mission Accomplished,' the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences--that is, the Western media--by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to 'Put an Iraqi face on everything.' In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq"-- Provided by publisher Alvarez, Steven J. Estados Unidos. Army Reserve- Officers- Biography Iraq War, 2003-2011- Public opinion Iraq War, 2003-2011- Political aspects- United States Public relations and politics- United States- History- 21st century Communication in politics- United States- History- 21st century Medios de comunicación social- Political aspects- United States- History- 21st century Information warfare- Irak- History- 21st century Information warfare- United States- History- 21st century Estados Unidos- Armed Forces- Public relations- History- 21st century Libros electrónicos E-Libro (Servicio en línea) Print version Alvarez, Steven J. Selling war : a critical look at the military's PR machine. Lincoln : Potomac Books, an imprint of the University of Nebraska Press, [2016] 9781612347721