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Professional services marke...

Professional services marketing [how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

Schultz, Mike (1974-)

John Wiley & Sons, Inc. 2013

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Service industries- Branding (Marketing) Marketing

Monografía

monografia Rebiun18024551 https://catalogo.rebiun.org/rebiun/record/Rebiun18024551 130315s2013 njua s 001 0 eng d 9781118604342 cloth) 9781118688458 e-book) UPVA 996922845203706 UAM 991007784918004211 UPM 991005735516104212 UCAR 991007992983904213 CaPaEBR. CaPaEBR. UMA.RE Schultz, Mike 1974-) Professional services marketing Recurso electrónico] how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen 2nd ed Hoboken, N.J. John Wiley & Sons, Inc. 2013 Hoboken, N.J. Hoboken, N.J. John Wiley & Sons, Inc. xv, 352 p. ill xv, 352 p. E-Libro Includes index pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale Modo de acceso: World Wide Web E-Libro Service industries- Marketing Branding (Marketing) Marketing Doerr, John E. Frederiksen, Lee W. E-Libro (Servicio en línea)

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monografia Rebiun18024551 https://catalogo.rebiun.org/rebiun/record/Rebiun18024551 130315s2013 njua s 001 0 eng d 9781118604342 cloth) 9781118688458 e-book) UPVA 996922845203706 UAM 991007784918004211 UPM 991005735516104212 UCAR 991007992983904213 CaPaEBR. CaPaEBR. UMA.RE Schultz, Mike 1974-) Professional services marketing Recurso electrónico] how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen 2nd ed Hoboken, N.J. John Wiley & Sons, Inc. 2013 Hoboken, N.J. Hoboken, N.J. John Wiley & Sons, Inc. xv, 352 p. ill xv, 352 p. E-Libro Includes index pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale Modo de acceso: World Wide Web E-Libro Service industries- Marketing Branding (Marketing) Marketing Doerr, John E. Frederiksen, Lee W. E-Libro (Servicio en línea)