Descripción del título
Chinese multinationals [edi...
"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M & As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Provided by publisher
Monografía
monografia Rebiun18310271 https://catalogo.rebiun.org/rebiun/record/Rebiun18310271 m o d cr cnu---unuuu 130304t20092009si a ob 001 0 eng d 9789812835017 9812835016 9789812835000 9812835008 9789812835598 9812835598 UPVA 997915215403706 UAM 991008078091104211 CBUC 991010498510906709 CBUC 991001006874906712 CBUC 991010498510906709 UPCT u362449 NT. eng. pn. NT. YDXCP. E7B. IDEBK. DEBSZ. WAU. M6U. OCLCO. OCLCQ. OCLCO. OCLCF. OCLCO. OCLCQ. UNAV 338.88 22 Chinese multinationals Recurso electrónico] editor, Jean-Paul Larçon ; foreword by Liu Chuanzhi Singapore Hackensack, NJ World Scientific Publishing Co. Pte. Ltd. [2009] Singapore Hackensack, NJ Singapore Hackensack, NJ World Scientific Publishing Co. Pte. Ltd. xxx, 269 p. il xxx, 269 p. EBSCO Academic eBook Collection Complete "EFMD." Incluye referencias bibliográficas (pages 257-258) e índice Foreword) Liu Chuanzhi -- Preface) Zhao Chunjun. -- Corporate strategies of Chinese multinationals Jin Zhanming. -- China's go global policy Li Zhaoxi. -- China's outward foreign direct investment Li Zhaoxi. -- Internationalization process of Chinese multinationals Kang Rongping. -- International marketing strategies of Chinese multinationals : the experience of Bird, Haier, and TCL Hu Zuohao and Wang Gao. -- Technology based competition and Chinese multinationals Jean-Paul Larcon, Genevieve Barre. -- Innovation & knowledge transfer in Chinese multinationals Li Donghong. -- Corporate culture and organization of Chinese multinationals Wang Yihua. -- Chinese multinationals and global value chains : Lenovo, a new global leader in the PC industry Francois Duhamel. -- Alliances, joint ventures and Chinese multinationals Pierre Dussauge. -- Conclusion: China's unique advantage "This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M & As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Provided by publisher Forma de acceso: World Wide Web Larçon, Jean-Paul Liu, Chuanzhi European Foundation for Management Development