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Pharmaceutical lifecycle ma...

Pharmaceutical lifecycle management [making the most of each and every brand

Ellery, Tony

John Wiley & Sons c2012

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Pharmaceutical industry- Drug approval-

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monografia Rebiun19409514 https://catalogo.rebiun.org/rebiun/record/Rebiun19409514 111004s2012 njuad s 001 0 eng d 9780470487532 9781118266793 UPVA 997920352803706 CBUC 991010361630006709 CaPaEBR CaPaEBR UMA.RE Ellery, Tony Pharmaceutical lifecycle management Recurso electrónico] making the most of each and every brand Tony Ellery, Neal Hansen Hoboken, N.J. John Wiley & Sons c2012 Hoboken, N.J. Hoboken, N.J. John Wiley & Sons xxii, 389 p. ill xxii, 389 p. Ebook Central Includes index pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management Electronic reproduction. Palo Alto, Calif. ebrary 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web Ebook Central Pharmaceutical industry- Economic aspects Drug approval- Economic aspects Hansen, Neal Ebook Central (Servicio en línea)

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monografia Rebiun19409514 https://catalogo.rebiun.org/rebiun/record/Rebiun19409514 111004s2012 njuad s 001 0 eng d 9780470487532 9781118266793 UPVA 997920352803706 CBUC 991010361630006709 CaPaEBR CaPaEBR UMA.RE Ellery, Tony Pharmaceutical lifecycle management Recurso electrónico] making the most of each and every brand Tony Ellery, Neal Hansen Hoboken, N.J. John Wiley & Sons c2012 Hoboken, N.J. Hoboken, N.J. John Wiley & Sons xxii, 389 p. ill xxii, 389 p. Ebook Central Includes index pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management Electronic reproduction. Palo Alto, Calif. ebrary 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web Ebook Central Pharmaceutical industry- Economic aspects Drug approval- Economic aspects Hansen, Neal Ebook Central (Servicio en línea)