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Monografía
monografia Rebiun19429620 https://catalogo.rebiun.org/rebiun/record/Rebiun19429620 170725s2010 en 000 0 eng d 9780470664742 pbk) UAM 991006961039704211 UAM.E Retention email marketing for dummies by Emailvision Limited ed Chichester, UK John Wiley and sons 2010 Chichester, UK Chichester, UK John Wiley and sons iv, 58 p. il. 22 cm iv, 58 p. For Dummies Introduction -- Exploring the world of retention email marketing -- Building an effective retention email marketing strategy -- Designing and crafting your email -- Marketing through transactional email -- Keeping in touch throughout the customer lifecycle -- Making sure your emails get delivered -- The top ten email marketing blunders Marketing- Metodología Correo electrónico- Aspectos económicos Publicidad en Internet Comercio electrónico