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Monografía
monografia Rebiun19144048 https://catalogo.rebiun.org/rebiun/record/Rebiun19144048 050412s2005 njua sb 001 0 eng 0805848126 UFV0716549 UPCT u436253 CaPaEBR CaPaEBR UMA.RE Chan-Olmsted, Sylvia M. Competitive strategy for media firms Recurso electrónico] :] strategic and brand management in changing media markets Sylvia M. Chan-Olmsted Mahwah, N.J. L. Erlbaum Associates 2005 Mahwah, N.J. Mahwah, N.J. L. Erlbaum Associates xiv, 242 p. ill xiv, 242 p. E-Libro LEA's communication series Includes bibliographical references and indexes Modo de acceso: World Wide Web E-Libro Broadcasting- Management Brand name products- Management Branding (Marketing) E-Libro (Servicio en línea) LEA's communication series