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Advertising culture and tra...

Advertising culture and translation [from colonial to global

Tomei, Renato,

Cambridge Scholars Publishing 2017

This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising

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monografia Rebiun23543649 https://catalogo.rebiun.org/rebiun/record/Rebiun23543649 m o d cr |n||||||||| 170314s2017 enkaf ob 001 0 eng d 9781443874861 eBook) 1443874868 eBook) 144384389X 9781443843898 UPSA ELB155295 UPVA 997924401803706 UAM 991008031743204211 CBUC 991010487403606709 CBUC 991001022787806712 CBUC 991010487403606709 UFV0714366 UPCT u549240 YDX eng pn YDX NT IDEBK EBLCP NT OCLCF OCLCQ CUT UKMGB UKAHL UNAV 659.1/042 23 Advertising culture and translation Recurso electrónico] from colonial to global edited by Renato Tomei Newcastle upon Tyne Cambridge Scholars Publishing 2017 Newcastle upon Tyne Newcastle upon Tyne Cambridge Scholars Publishing 1 recurso electrónico 1 recurso electrónico EBSCO Academic eBook Collection Complete Incluye referencias bibliográficas e índice Table of Contents; Acknowledgements; Preface; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Contributors; Index This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising Forma de acceso: World Wide Web Tomei, Renato

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monografia Rebiun23543649 https://catalogo.rebiun.org/rebiun/record/Rebiun23543649 m o d cr |n||||||||| 170314s2017 enkaf ob 001 0 eng d 9781443874861 eBook) 1443874868 eBook) 144384389X 9781443843898 UPSA ELB155295 UPVA 997924401803706 UAM 991008031743204211 CBUC 991010487403606709 CBUC 991001022787806712 CBUC 991010487403606709 UFV0714366 UPCT u549240 YDX eng pn YDX NT IDEBK EBLCP NT OCLCF OCLCQ CUT UKMGB UKAHL UNAV 659.1/042 23 Advertising culture and translation Recurso electrónico] from colonial to global edited by Renato Tomei Newcastle upon Tyne Cambridge Scholars Publishing 2017 Newcastle upon Tyne Newcastle upon Tyne Cambridge Scholars Publishing 1 recurso electrónico 1 recurso electrónico EBSCO Academic eBook Collection Complete Incluye referencias bibliográficas e índice Table of Contents; Acknowledgements; Preface; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Contributors; Index This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising Forma de acceso: World Wide Web Tomei, Renato