Descripción del título
Epica. editor, Mark Tungate
Compiled from the winners, finalists and entrants of the Epica Awards for creative achievement in European advertising
Monografía
monografia Rebiun25400428 https://catalogo.rebiun.org/rebiun/record/Rebiun25400428 m o d cr cnu---unuuu 180301s2016 enka o 001 0 eng d 9781474261630 1474261639 9781474261623 1474261620 UAM 991008083613804211 NT eng pn NT YDX OCLCF UKAHL UKMGB UNAV 741.60794 23 Epica. Book 29 Creative communications editor, Mark Tungate Creative communications London Bloomsbury Visual Arts [2016] London London Bloomsbury Visual Arts 387 p. il 387 p. EBSCO Academic eBook Collection Complete "Epica Awards." "Advertising, design, media, PR, digital"--Cover Incluye índice Introduction. Foreword / by Matt Eastwood ; 2015 Winners ; The Jury ; Awards Ceremony -- Welcome to Berlin ; Network of the Year ; Agency of the Year ; Brand of the Year -- Grand Prix 2015. Shiseido, "An Unexpected Beauty" ; John Lewis, "Sail Season" ; MINI, "The Austrian Job" ; ElaN, "Battle of the Sushi Cakes" -- Food & Drink. Food ; Confectionery & Snacks ; Alcoholic Drinks ; Non-Alcoholic Drinks -- Health, Beauty & Fashion. Health, Beauty, Toiletries & Cosmetics ; Prescription & OTC ; Fashion, Footwear & Accessories -- Luxury & Premium Brands -- Household Products & Services. Household Maintenance ; Homes, Furnishings & Appliances ; Personal Electronics & Devices -- Automotive. Automobiles ; Other Vehicles ; Automotive Services & Accessories -- Consumer Services. Telecommunications & Public Services ; Transport & Tourism ; Restaurants, Bars & Cafés ; Retail Services ; Financial Services -- Media & Entertainment. Media ; Recreation & Leisure -- Public Interest. Health & Safety ; Social ; Environment -- Business to Business & Corporate. Professional Products & Services ; Corporate Image -- Radio. Radio Advertising Direct Marketing. Consumer Direct ; Business to Business Direct -- Media Usage. Media Innovation-Traditional ; Media lnnovation-Alternative ; Creative Technology -- Branded Content & Entertainment -- PR & Promotions. Public Relations ; Promotions & Incentives ; Experiential & Shopper Marketing -- Craft & Imagery. Copywriting & Storytelling ; Animation ; Direction & Cinematography ; Editing & Special Effects ; Best Use of Music ; Print Craft ; Advertising Photography ; Illustration -- Design. Graphic Design ; Publication Design ; Packaging Design ; Product Design -- Digital, Online Campaigns. Food & Drink ; Consumer Services & Household ; Public Interest ; Health, Beauty & Fashion ; Automotive ; Media & Entertainment ; Luxury ; Business to Business & Corporate -- Digital. Websites ; Online Ads ; Online & Viral Films ; Online Social Networks ; Branded Games ; Virtual Reality -- Mobile. Apps ; Mobile Sites ; Mobile Games ; Mobile Campaigns ; Mobile Social Networks -- Integrated Campaigns -- Humour in Advertising Compiled from the winners, finalists and entrants of the Epica Awards for creative achievement in European advertising Forma de acceso: World Wide Web Tungate, Mark Gutiérrez de Terán, Ignacio 1967-) Eastwood, Matt