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Handbook of advances in mar...
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality
Monografía
monografia Rebiun25470632 https://catalogo.rebiun.org/rebiun/record/Rebiun25470632 m o d cr cnu---unuuu 181226t20192019ii a ob 010 0 eng d 9789352808182 9352808185 9789352809585 9352809580 9789352808199 9352808193 UPVA 997929004303706 UAM 991008083121704211 CBUC 991010483940206709 CBUC 991001018411306712 CBUC 991010483940206709 NT eng pn NT OCLCF YDX GRG UKAHL SGPBL UNAV 658.8 23 Handbook of advances in marketing in an era of disruptions Recurso electrónico] essays in honour of Jagdish N. Sheth edited by Atul Parvatiyar, Rajendra Sisodia New Delhi, India Thousand Oaks, California SAGE Publications India 2019 New Delhi, India Thousand Oaks, California New Delhi, India Thousand Oaks, California SAGE Publications India xxxix, 650 p. il xxxix, 650 p. EBSCO Academic eBook Collection Complete Incluye referencias bibliográficas We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality Forma de acceso: World Wide Web Sheth, Jagdish N. Parvatiyar, Atul Sisodia, Rajendra