Descripción del título
Advanced fashion technology...
"This book is a pivotal reference source for the latest developments management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce"--
Monografía
monografia Rebiun27277351 https://catalogo.rebiun.org/rebiun/record/Rebiun27277351 m d cr |n||||||||| 210302s2017 usa sb 001 0 und d 9781522518662 1522518665 eng glg rda BUDC 746.9/2068 23 Advanced fashion technology and operations management Alessandra Vecchi, [editor] Hershey, PA IGI Global, Business Science Reference [2017] Hershey, PA Hershey, PA IGI Global, Business Science Reference Texto txt rdacontent electrónico c rdamedia recurso en liña cr rdacarrier A volume in the advances in business information systems and analytics (ABISA) book series Descrición do recurso: (9 de marzo, 2017) Inclúe bibliografía e índice Fashion technology and the development of new business models / Raphayela Schluep, Alpen Adria Universität -- Co-creation via digital fashion technology in new business models for premium product innovation : case-studies in menswear and womenswear adaptation / Frances Ross, London College of Fashion -- Fashion fusion in Kazakhstan : advanced technology converges with the past / Carolyn Erdner, KIMEP University -- Mastering fashion supply chain management and new product development in the digital age / Kijpokin Kasemsap, Suan Sunandha Rajabhat University -- The "day-after" gleam : reverse logistics in the luxury fashion sector and its impact on consumer value perception / Beata Stepien, Poznan University of Economics -- A review of consumer-facing digital technologies across different types of fashion store formats / Francesca Bonetti, The University of Manchester, Patsy Perry, The University of Manchester -- The shop of the future : bridging the online/offline experience gap in fashion retail through virtual reality / Christian Toma, The London College of Fashion, University of the Arts -- Convergence of physical and virtual retail spaces : the influence of technology on consumer in-store experience / Bethan Alexander, London College of Fashion, University of the Arts, Daniela Olivares Alvarado, London College of Fashion, University of the Arts -- Happiness and I the future of fashion lies in the enigma of happy fashion phygital retail experiences / Kate Armstrong, LCF, UAL (and Regents University London), Charlotte Rutter, UCA -- Understanding on-line fashion buying behavior on impulse : feelings nothing more than feelings / Sara Hjelm Lidholm, University of Boras, Anita Radon, University of Boras, Malin Sundstrm, University of Boras, Jenny Balkow, University of Boras -- Let it go : consumer empowerment and user generated content : an exploratory study of contemporary fashion marketing practices in the digital age / Matteo Montecchi, London College of Fashion, The University of the Arts London , Karinna Nobbs, London College of Fashion, The University of the Arts London -- The effects of online consumer reviews on fashion clothing purchase intention : peripheral cues and the moderating role of involvement / Julie Dennison, London College of Fashion, Matteo Montecchi, London College of Fashion -- Size recommendations in online fashion retail : opportunities and challenges / Alessandra Vecchi, University of London Arts, Fanke Peng, University of Canberra, Mouhannad Al-Sayegh, London College of Fashion -- The effects of national culture on social commerce and online fashion purchase intention -- Sarah Hepple, London College of Fashion -- Julie Dennison, London College of Fashion -- Cross-cultural study of online user behavior in fashion e-commerce : a comparison of Britain and China / Fanke Peng, University of Canberra, Ni An, Southwest University, Alessandra Vecchi, University of the Arts London Universidade da Coruña "This book is a pivotal reference source for the latest developments management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce"-- Provided by publisher Modo de acceso: WWW Fashion merchandising Business logistics Branding (Marketing) DESIGN / Textile & Costume Libros electrónicos Vecchi, Alessandra editor Ebscohost Books Advances in business information systems and analytics (ABISA) book series