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Glocalism as a tool to enha...

Glocalism as a tool to enhance Japan's creativity and innovation in a globalized world

Ediciones Complutense 2020-06-03

Japan has positioned itself as a world power in creativity and innovation, which has allowed it to maintain a global competitiveness that now faces new competitors in a globalized world. In order to maintain this creative and innovative capacity of Japan, this article proposes to apply the glocalism, a paradigm that refers to the synergy between the global and the local. This glocal paradigm has a Japanese origin since it was created by Japanese marketing experts based on the Japanese agricultural concept of indigenization, which means the adaptation of foreign crops to local conditions. This article will first analyze the origin and evolution of this glocal paradigm, then will identify the types of innovation carried out by companies, political actors and Japanese society, and will finally highlight four main axes to maintain and strengthen the creativity, innovation and competitiveness of Japan. These four vital axes are: first, the international communication of the political, economic and social Japanese actors to strengthen their global projection. Second, the digitalization of the Japanese economy and society to maintain its social and economic transformation. Third, the opening of internal communication channels in Japanese companies and actors to generate and maximize the creative and innovative Japanese process. Fourth and lastly, the interaction between the social, economic and political spheres of Japan to generate synergies in order to maintain the world leadership in creativity and innovation

Japón se ha posicionado como una potencia mundial en creatividad e innovación, lo que le ha permitido mantener una competitividad global que ahora se enfrenta a nuevos competidores en un mundo globalizado. Para mantener esta capacidad creativa e innovadora japonesa se propone aplicar el paradigma del glocalismo, el cual se refiere a la sinergia entre lo global y lo local. Este paradigma tiene un origen japonés, al haber sido creado por expertos japoneses en marketing a partir del concepto agrícola japonés de indigenización, que significa la adaptación de cultivos foráneos a las condiciones locales. Este artículo analizará, primero, el origen y la evolución de este paradigma glocal; posteriormente identificará los tipos de innovación que realizan las empresas, los actores políticos y la sociedad misma, y, finalmente, destacará cuatro ejes principales sobre los cuales actuar para mantener y fortalecer la creatividad, la innovación y la competitividad de Japón. Estos cuatro ejes vitales son, en primer lugar, la comunicación internacional de los actores políticos, económicos y sociales para fortalecer su proyección global. En segundo lugar, la digitalización de la economía y la sociedad japonesa para mantener su transformación social y económica. En tercer lugar, la apertura de canales de comunicación interna en empresas y actores para generar y maximizar el proceso creativo e innovador japonés. En cuarto y último lugar se abordará la interacción entre las esferas social, económica y política de Japón para generar sinergias con las que mantener el liderazgo mundial en creatividad e innovación

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analitica Rebiun28935108 https://catalogo.rebiun.org/rebiun/record/Rebiun28935108 210921s2020 xx o 000 0 spa d https://revistas.ucm.es/index.php/MIRA/article/view/67540 10.5209/mira.67540 S9M S9M dc Glocalism as a tool to enhance Japan's creativity and innovation in a globalized world electronic resource] El glocalismo como herramienta para potenciar la creatividad y la innovación de Japón en un mundo globalizado Ediciones Complutense 2020-06-03 Ediciones Complutense application/pdf Open access content. Open access content star Japan has positioned itself as a world power in creativity and innovation, which has allowed it to maintain a global competitiveness that now faces new competitors in a globalized world. In order to maintain this creative and innovative capacity of Japan, this article proposes to apply the glocalism, a paradigm that refers to the synergy between the global and the local. This glocal paradigm has a Japanese origin since it was created by Japanese marketing experts based on the Japanese agricultural concept of indigenization, which means the adaptation of foreign crops to local conditions. This article will first analyze the origin and evolution of this glocal paradigm, then will identify the types of innovation carried out by companies, political actors and Japanese society, and will finally highlight four main axes to maintain and strengthen the creativity, innovation and competitiveness of Japan. These four vital axes are: first, the international communication of the political, economic and social Japanese actors to strengthen their global projection. Second, the digitalization of the Japanese economy and society to maintain its social and economic transformation. Third, the opening of internal communication channels in Japanese companies and actors to generate and maximize the creative and innovative Japanese process. Fourth and lastly, the interaction between the social, economic and political spheres of Japan to generate synergies in order to maintain the world leadership in creativity and innovation Japón se ha posicionado como una potencia mundial en creatividad e innovación, lo que le ha permitido mantener una competitividad global que ahora se enfrenta a nuevos competidores en un mundo globalizado. Para mantener esta capacidad creativa e innovadora japonesa se propone aplicar el paradigma del glocalismo, el cual se refiere a la sinergia entre lo global y lo local. Este paradigma tiene un origen japonés, al haber sido creado por expertos japoneses en marketing a partir del concepto agrícola japonés de indigenización, que significa la adaptación de cultivos foráneos a las condiciones locales. Este artículo analizará, primero, el origen y la evolución de este paradigma glocal; posteriormente identificará los tipos de innovación que realizan las empresas, los actores políticos y la sociedad misma, y, finalmente, destacará cuatro ejes principales sobre los cuales actuar para mantener y fortalecer la creatividad, la innovación y la competitividad de Japón. Estos cuatro ejes vitales son, en primer lugar, la comunicación internacional de los actores políticos, económicos y sociales para fortalecer su proyección global. En segundo lugar, la digitalización de la economía y la sociedad japonesa para mantener su transformación social y económica. En tercer lugar, la apertura de canales de comunicación interna en empresas y actores para generar y maximizar el proceso creativo e innovador japonés. En cuarto y último lugar se abordará la interacción entre las esferas social, económica y política de Japón para generar sinergias con las que mantener el liderazgo mundial en creatividad e innovación Derechos de autor 2020 Mirai. Estudios Japoneses Spanish Japan; globalization; glocalism; international communication; creativity; innovation Japón; globalización; glocalismo; comunicación internacional; creatividad; innovación info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion López-Aranguren, Juan Luis. cre Mirai. Estudios Japoneses; Vol 4 (2020): Monográfico: Japón en un mundo global: iniciativas y posicionamientos.; 11-22 Mirai. Estudios Japoneses; Vol 4 (2020): Monográfico: Japón en un mundo global: iniciativas y posicionamientos.; 11-22 Mirai. Estudios Japoneses; Vol 4 (2020): Monográfico: Japón en un mundo global: iniciativas y posicionamientos.; 11-22 Mirai. Estudios Japoneses; Vol. 4 (2020): Monográfico: Japón en un mundo global: iniciativas y posicionamientos.; 11-22 2531-145X https://revistas.ucm.es/index.php/MIRA/article/view/67540/4564456553815 /*ref*/Abe, Naohito e Iwasaki, Ichiro (2010): "Organizational Culture and Corporate Governance in Russia: A Study of Managerial Turnover". En: Post-Communist Economies, Vol. 22 No. 4, pp. 449-470. [doi: https://doi.org/10.1080/14631377.2010.518455] /*ref*/Arudou, Debito (2014): "Does social change in Japan come from the top down or bottom up?". The Japan Times, 05/11/2014. http://www.japantimes.co.jp/community/2014/11/05/issues/social-change-japan-come-top-bottom/ [Consulta: 20/01/2020] /*ref*/Barberán, Francisco (2013): Introducción al Derecho Japonés Actual. Pamplona: Aranzadi /*ref*/Breznitz, Dan / Murphree, Michael (2011): Run for the Red Queen: Government, Innovation, Globalization, and Economic Growth in China. London: Yale University Press /*ref*/Carr, Stuart C. (2004): Globalization and Culture at Work: Exploring their combined Glocality. Dordrecht: Kluwer Academic Publishers /*ref*/Cockerham, William C. (2011): "Health Sociology in a Globalizing World". En: Política y Sociedad, Vol. 48 No. 2, pp. 235-248. [doi: https://doi.org/10.5209/revPOSO.2011.v48.n2.1] /*ref*/Conde, Fernando / Alonso Luis Enrique (2002): "Gente conectada: la emergencia de la dimensión fática en el modelo de consumo global". En: Política y Sociedad, Vol. 39, No. 1, pp. 27-51 /*ref*/Dijkstra, Steven / Geuijen, Karin / De Ruijter, Arie (2001): "Multiculturalism and Social Integration in Europe". En: International Political Science Review, Vol. 22, No. 1, pp. 55-84 /*ref*/Drori, Gili S. / Höllerer, Markus A. / Walgenbach, Peter (2014): "The Glocalization of Organization and Management: Issues, Dimensions, and Themes". En: Drori, Gili S.; Höllerer, Markus A. y Walgenbach, Peter (eds.). Global Themes and Local Variations in Organization and Management: Perspectives on Globalization. New York: Routledge, pp. 3-25 /*ref*/Easton, Yukari (2016): "Tokyo 2020 and Japan's Soft Power". The Diplomat, 31/08/2016. http://thediplomat.com/2016/08/tokyo-2020-and-japans-soft-power/ [Consulta: 20/01/2020] /*ref*/Giulianotti, Richard / Robertson, Roland (2006): "Glocalization, Globalization and Migration. The Case of Scottish Football Supporters in North America". En: International Sociology, Vol. 21, No. 2, pp. 171-198. [doi: https://doi.org/10.1177/0268580906061374] /*ref*/Govindarajan, Vijay / Ramamurti, Ravi (2011): "Reverse Innovation, Emerging Markets, and Global Strategy". En: Global Strategy Journal, No. 1, pp. 191-205. [doi: https://doi.org/10.1111/j.2042-5805.2011.00023.x] /*ref*/Gutiérrez, María (2019): "Diplomacia de las muñecas japonesas en los siglos XIX y XX: prensa, intercambios y exposiciones". En: Mirai. Estudios Japoneses, No. 3, pp. 165-176. https://doi.org/10.5209/mira.63067 /*ref*/Hampton, Keith N., (2010): "Internet Use and the Concentration of Disadvantage: Glocalization and the Urban Underclass". En: American Behavioral Scientist, Vol. 53, No. 8, pp. 1111-1132 /*ref*/Hanson, Philip / Pavitt, Keith (1987): The Comparative Economics of Research Development and Innovation in East and West: A Survey. Col. Fundamental of Pure and Applied Economics, Vol. 25. Chur (Suiza) / New York: Harwood Academic Publishers /*ref*/Hilton, C. B. (1992): "Japanese International Business Communication: The Place of English". En: International Journal of Business Communication, Vol. 29, No. 3, pp. 253-265. [doi: https://doi.org/10.1177/002194369202900304] /*ref*/Hiroshi, M. (2016): "Japan's New Business Language". 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analitica Rebiun28935108 https://catalogo.rebiun.org/rebiun/record/Rebiun28935108 210921s2020 xx o 000 0 spa d https://revistas.ucm.es/index.php/MIRA/article/view/67540 10.5209/mira.67540 S9M S9M dc Glocalism as a tool to enhance Japan's creativity and innovation in a globalized world electronic resource] El glocalismo como herramienta para potenciar la creatividad y la innovación de Japón en un mundo globalizado Ediciones Complutense 2020-06-03 Ediciones Complutense application/pdf Open access content. Open access content star Japan has positioned itself as a world power in creativity and innovation, which has allowed it to maintain a global competitiveness that now faces new competitors in a globalized world. In order to maintain this creative and innovative capacity of Japan, this article proposes to apply the glocalism, a paradigm that refers to the synergy between the global and the local. This glocal paradigm has a Japanese origin since it was created by Japanese marketing experts based on the Japanese agricultural concept of indigenization, which means the adaptation of foreign crops to local conditions. This article will first analyze the origin and evolution of this glocal paradigm, then will identify the types of innovation carried out by companies, political actors and Japanese society, and will finally highlight four main axes to maintain and strengthen the creativity, innovation and competitiveness of Japan. These four vital axes are: first, the international communication of the political, economic and social Japanese actors to strengthen their global projection. Second, the digitalization of the Japanese economy and society to maintain its social and economic transformation. Third, the opening of internal communication channels in Japanese companies and actors to generate and maximize the creative and innovative Japanese process. Fourth and lastly, the interaction between the social, economic and political spheres of Japan to generate synergies in order to maintain the world leadership in creativity and innovation Japón se ha posicionado como una potencia mundial en creatividad e innovación, lo que le ha permitido mantener una competitividad global que ahora se enfrenta a nuevos competidores en un mundo globalizado. Para mantener esta capacidad creativa e innovadora japonesa se propone aplicar el paradigma del glocalismo, el cual se refiere a la sinergia entre lo global y lo local. Este paradigma tiene un origen japonés, al haber sido creado por expertos japoneses en marketing a partir del concepto agrícola japonés de indigenización, que significa la adaptación de cultivos foráneos a las condiciones locales. Este artículo analizará, primero, el origen y la evolución de este paradigma glocal; posteriormente identificará los tipos de innovación que realizan las empresas, los actores políticos y la sociedad misma, y, finalmente, destacará cuatro ejes principales sobre los cuales actuar para mantener y fortalecer la creatividad, la innovación y la competitividad de Japón. Estos cuatro ejes vitales son, en primer lugar, la comunicación internacional de los actores políticos, económicos y sociales para fortalecer su proyección global. En segundo lugar, la digitalización de la economía y la sociedad japonesa para mantener su transformación social y económica. En tercer lugar, la apertura de canales de comunicación interna en empresas y actores para generar y maximizar el proceso creativo e innovador japonés. En cuarto y último lugar se abordará la interacción entre las esferas social, económica y política de Japón para generar sinergias con las que mantener el liderazgo mundial en creatividad e innovación Derechos de autor 2020 Mirai. Estudios Japoneses Spanish Japan; globalization; glocalism; international communication; creativity; innovation Japón; globalización; glocalismo; comunicación internacional; creatividad; innovación info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion López-Aranguren, Juan Luis. cre Mirai. Estudios Japoneses; Vol 4 (2020): Monográfico: Japón en un mundo global: iniciativas y posicionamientos.; 11-22 Mirai. Estudios Japoneses; Vol 4 (2020): Monográfico: Japón en un mundo global: iniciativas y posicionamientos.; 11-22 Mirai. Estudios Japoneses; Vol 4 (2020): Monográfico: Japón en un mundo global: iniciativas y posicionamientos.; 11-22 Mirai. Estudios Japoneses; Vol. 4 (2020): Monográfico: Japón en un mundo global: iniciativas y posicionamientos.; 11-22 2531-145X https://revistas.ucm.es/index.php/MIRA/article/view/67540/4564456553815 /*ref*/Abe, Naohito e Iwasaki, Ichiro (2010): "Organizational Culture and Corporate Governance in Russia: A Study of Managerial Turnover". En: Post-Communist Economies, Vol. 22 No. 4, pp. 449-470. [doi: https://doi.org/10.1080/14631377.2010.518455] /*ref*/Arudou, Debito (2014): "Does social change in Japan come from the top down or bottom up?". The Japan Times, 05/11/2014. http://www.japantimes.co.jp/community/2014/11/05/issues/social-change-japan-come-top-bottom/ [Consulta: 20/01/2020] /*ref*/Barberán, Francisco (2013): Introducción al Derecho Japonés Actual. Pamplona: Aranzadi /*ref*/Breznitz, Dan / Murphree, Michael (2011): Run for the Red Queen: Government, Innovation, Globalization, and Economic Growth in China. London: Yale University Press /*ref*/Carr, Stuart C. (2004): Globalization and Culture at Work: Exploring their combined Glocality. Dordrecht: Kluwer Academic Publishers /*ref*/Cockerham, William C. (2011): "Health Sociology in a Globalizing World". En: Política y Sociedad, Vol. 48 No. 2, pp. 235-248. [doi: https://doi.org/10.5209/revPOSO.2011.v48.n2.1] /*ref*/Conde, Fernando / Alonso Luis Enrique (2002): "Gente conectada: la emergencia de la dimensión fática en el modelo de consumo global". En: Política y Sociedad, Vol. 39, No. 1, pp. 27-51 /*ref*/Dijkstra, Steven / Geuijen, Karin / De Ruijter, Arie (2001): "Multiculturalism and Social Integration in Europe". En: International Political Science Review, Vol. 22, No. 1, pp. 55-84 /*ref*/Drori, Gili S. / Höllerer, Markus A. / Walgenbach, Peter (2014): "The Glocalization of Organization and Management: Issues, Dimensions, and Themes". En: Drori, Gili S.; Höllerer, Markus A. y Walgenbach, Peter (eds.). Global Themes and Local Variations in Organization and Management: Perspectives on Globalization. New York: Routledge, pp. 3-25 /*ref*/Easton, Yukari (2016): "Tokyo 2020 and Japan's Soft Power". The Diplomat, 31/08/2016. http://thediplomat.com/2016/08/tokyo-2020-and-japans-soft-power/ [Consulta: 20/01/2020] /*ref*/Giulianotti, Richard / Robertson, Roland (2006): "Glocalization, Globalization and Migration. The Case of Scottish Football Supporters in North America". En: International Sociology, Vol. 21, No. 2, pp. 171-198. [doi: https://doi.org/10.1177/0268580906061374] /*ref*/Govindarajan, Vijay / Ramamurti, Ravi (2011): "Reverse Innovation, Emerging Markets, and Global Strategy". En: Global Strategy Journal, No. 1, pp. 191-205. [doi: https://doi.org/10.1111/j.2042-5805.2011.00023.x] /*ref*/Gutiérrez, María (2019): "Diplomacia de las muñecas japonesas en los siglos XIX y XX: prensa, intercambios y exposiciones". En: Mirai. 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