Descripción del título
A Adequaçao dos modelos SER...
Consumer satisfaction alongside with a high service quality is the basis for any company to be able to succeed. Consumer satisfaction leads to repeated purchases, positive word - of - mouth, and probably it is the most reliable indicator of the service quality that is being delivered to the customers. However, there is still no agreement on which service quality model should be used neither in each activity sector nor about the type and number of dimensions consumers use when making their evaluations. The main objective of the present study is to evaluate the quality service provided by RAR Imobiliária, from the perspective of models SERVQUAL and SERVPERF. The main conclusion of this research suggests that the SERVPERF model is more indicated to evaluate the services quality of RAR Imobiliária. This model explains about 70%, whereas SERVQUAL model was only able to explain about 50% of the service quality variation of RAR Imobiliária
Analítica
analitica Rebiun33824309 https://catalogo.rebiun.org/rebiun/record/Rebiun33824309 230421s2007 xx o 000 0 por d https://dialnet.unirioja.es/servlet/oaiart?codigo=2232551 (Libro Colectivo) ISBN 84-690-3573-8 S9M oai:dialnet.unirioja.es:ART0000128342 https://dialnet.unirioja.es/oai/OAIHandler 17 DGCNT S9M S9M dc A Adequaçao dos modelos SERVQUAL e SERVPERF na mediçâo da qualidade de serviço: o caso RAR Inmobiliária electronic resource] Universidad de La Rioja 2007 Universidad de La Rioja application/pdf Open access content. Open access content star Consumer satisfaction alongside with a high service quality is the basis for any company to be able to succeed. Consumer satisfaction leads to repeated purchases, positive word - of - mouth, and probably it is the most reliable indicator of the service quality that is being delivered to the customers. However, there is still no agreement on which service quality model should be used neither in each activity sector nor about the type and number of dimensions consumers use when making their evaluations. The main objective of the present study is to evaluate the quality service provided by RAR Imobiliária, from the perspective of models SERVQUAL and SERVPERF. The main conclusion of this research suggests that the SERVPERF model is more indicated to evaluate the services quality of RAR Imobiliária. This model explains about 70%, whereas SERVQUAL model was only able to explain about 50% of the service quality variation of RAR Imobiliária LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI Portuguese Service quality SERVQUAL SERVPERF Real-estate text (article) Andrade Maia, Marta. cre Matos Graça Ramos, Paulo. cre Brites Kankura Salazar, Ana Maria. cre Conocimiento, innovación y emprendedores, 2007-01-01, ISBN 84-690-3573-8 Conocimiento, innovación y emprendedores, 2007-01-01, ISBN 84-690-3573-8 Conocimiento, innovación y emprendedores, 2007-01-01, ISBN 84-690-3573-8