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Advanced Google Analytics :...
This course offers a detailed exploration of Google Analytics for advanced users seeking to maximize their data-driven decision-making capabilities. Starting with foundational metrics and measurement principles, it provides a strong base for understanding user engagement, session tracking, and time-based analytics. Essential insights into bounce rates, active users, and engagement metrics ensure a comprehensive grasp of core concepts. The program dives deep into practical applications of Google Analytics 4, including setup, customization, and advanced interface tools. You'll learn to interpret data through funnels, path explorations, and segmentation while gaining confidence in using custom dimensions, metrics, and calculated reports. A focus on real-world applications and detailed walkthroughs helps bridge the gap between theory and practice. In the final sections, the course introduces advanced topics like attribution modeling, custom channel grouping, and platform discrepancies. By mastering tools like filters, alerts, and regular expressions, you'll be equipped to turn raw data into actionable insights. This course ensures you're ready to harness GA4's full potential for meaningful analysis and reporting
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material_proyectable Rebiun36893917 https://catalogo.rebiun.org/rebiun/record/Rebiun36893917 m o c cr ||||||||||| vz ||||||||||| 250127s2025 enk550 o vleng d 9781837020799 1837020795 CBUC 991001050095606712 UPVA 998823070603706 UAM 991008391651604211 CBUC 991009883136006719 OCoLC-P eng rda pn OCoLC-P 025.04 23/eng/20250127 Advanced Google Analytics a practical guide [First edition] [Birmingham, United Kingdom] Packt Publishing [2025] [Birmingham, United Kingdom] [Birmingham, United Kingdom] Packt Publishing 1 online resource (1 video file (9 hr., 10 min.)) sound, color 1 online resource (1 video file (9 hr., 10 min.)) Two-dimensional Moving Image tdi rdacontent computer c rdamedia online resource cr rdacarrier This course offers a detailed exploration of Google Analytics for advanced users seeking to maximize their data-driven decision-making capabilities. Starting with foundational metrics and measurement principles, it provides a strong base for understanding user engagement, session tracking, and time-based analytics. Essential insights into bounce rates, active users, and engagement metrics ensure a comprehensive grasp of core concepts. The program dives deep into practical applications of Google Analytics 4, including setup, customization, and advanced interface tools. You'll learn to interpret data through funnels, path explorations, and segmentation while gaining confidence in using custom dimensions, metrics, and calculated reports. A focus on real-world applications and detailed walkthroughs helps bridge the gap between theory and practice. In the final sections, the course introduces advanced topics like attribution modeling, custom channel grouping, and platform discrepancies. By mastering tools like filters, alerts, and regular expressions, you'll be equipped to turn raw data into actionable insights. This course ensures you're ready to harness GA4's full potential for meaningful analysis and reporting Google Analytics Web usage mining- Computer programs Internet users- Statistics- Data processing Brecik, Pavel instructor Packt Publishing publisher