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Growth Hacker Marketing : A...

Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising

Holiday, Ryan

Profile Books 2013

Your new business went online yesterday and you''ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you''ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Spotify has used growth hacking to reach twenty million users and nearly 1bn revenues less than four years after it launched. Growth hackers

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monografia Rebiun36204729 https://catalogo.rebiun.org/rebiun/record/Rebiun36204729 m d cr -n--------- 140818s2013||||||| o|||||||||||eng|d 1-78283-019-7 CBUC 991000722369106712 CBUC 991010984336606709 AU-PeEL eng AU-PeEL AU-PeEL 658.827 Holiday, Ryan Growth Hacker Marketing A Primer on the Future of PR, Marketing and Advertising London Profile Books 2013 London London Profile Books 1 online resource (94 p.) 1 online resource (94 p.) Text txt rdacontent computer c rdamedia online resource cr rdacarrier Description based upon print version of record Cover; Contents; About Ryan Holiday; Also by Ryan Holiday; Title Page; Copyright; Epigraph; An Introduction to Growth Hacking; STEP 1: It Begins with Product Market Fit; STEP 2: Finding Your Growth Hack; STEP 3: Turn 1 into 2 and 2 into 4-Going Viral; STEP 4: Close the Loop: Retention and Optimization; My Conversion: Putting the Lessons into Practice; Special Bonus; Becoming a Growth Hacker: The Next Steps; Endnotes Your new business went online yesterday and you''ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you''ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Spotify has used growth hacking to reach twenty million users and nearly 1bn revenues less than four years after it launched. Growth hackers Business Marketing -- 20th century Marketing -- 21st century 1-78125-436-2

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monografia Rebiun36204729 https://catalogo.rebiun.org/rebiun/record/Rebiun36204729 m d cr -n--------- 140818s2013||||||| o|||||||||||eng|d 1-78283-019-7 CBUC 991000722369106712 CBUC 991010984336606709 AU-PeEL eng AU-PeEL AU-PeEL 658.827 Holiday, Ryan Growth Hacker Marketing A Primer on the Future of PR, Marketing and Advertising London Profile Books 2013 London London Profile Books 1 online resource (94 p.) 1 online resource (94 p.) Text txt rdacontent computer c rdamedia online resource cr rdacarrier Description based upon print version of record Cover; Contents; About Ryan Holiday; Also by Ryan Holiday; Title Page; Copyright; Epigraph; An Introduction to Growth Hacking; STEP 1: It Begins with Product Market Fit; STEP 2: Finding Your Growth Hack; STEP 3: Turn 1 into 2 and 2 into 4-Going Viral; STEP 4: Close the Loop: Retention and Optimization; My Conversion: Putting the Lessons into Practice; Special Bonus; Becoming a Growth Hacker: The Next Steps; Endnotes Your new business went online yesterday and you''ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you''ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Spotify has used growth hacking to reach twenty million users and nearly 1bn revenues less than four years after it launched. Growth hackers Business Marketing -- 20th century Marketing -- 21st century 1-78125-436-2