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Key concepts in marketing /...
Introduces and examines the key issues, methods, models and debates that define the field of marketing today
Monografía
monografia Rebiun39319545 https://catalogo.rebiun.org/rebiun/record/Rebiun39319545 m o d cr cn||||||||| 120126s2009 caua ob 000 0 eng d GBA869338 bnb 619885593 731667662 748092684 755038900 971084439 1011020591 1013813205 1017922265 1030005504 1034888736 1044639499 1045035856 1055337611 1059823740 1061000207 1069573615 1102555608 1120029317 1153014270 1156191802 1235837167 1253406660 1264829992 1296816492 1296856780 1332984527 1408787557 9781780344874 online) 1780344872 online) 9780857029546 electronic bk.) 0857029541 electronic bk.) 9781446221617 ebook) 144622161X ebook) 1847874991 pbk.) 9781847874993 pbk.) 9781847874986 print) 1847874983 print) 9786612795121 electronic bk.) 6612795123 9781282795129 MyiLibrary) 1282795120 9786612795121 AU@ 000051376232 DEBSZ 421588802 DKDLA 820120-katalog:000741745 NZ1 14522550 UKMGB 017421678 9780857029546 Ingram Content Group CREDO eng pn CREDO ZMC OCLCQ ZAD N$T MNSBU OCLCQ OCLCF OCLCQ OCLCE LHU YDXCP COO OCLCQ VT2 OCLCQ IAS OCLCQ SOI OCLCO WY@ REDDC MNI WCO OCLCO OCLCQ AU@ OCLCO UKMGB OCLCO UWO OCLCQ DKC OCLCQ OL$ OCLCA NLW UK7LJ OCLCO UIU OCLCQ OCLCO EZC BCC OCLCQ OCLCO OCLCQ OCLCL OCLCA dlr BUS 043000 bisacsh BUS 078000 bisacsh 658.8 22 https://id.oclc.org/worldcat/ddc/E3VWy4m9TkF4Mxx6hvRhWyJrCk QP 600 rvk Blythe, Jim. https://id.oclc.org/worldcat/entity/E39PCjMByYWKb8hR3vWhGxjkwy Key concepts in marketing Jim Blythe Marketing Los Angeles, Calif. SAGE 2009 Los Angeles, Calif. Los Angeles, Calif. SAGE 1 online resource (ix, 219 pages) illustrations 1 online resource (ix, 219 pages) Text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda SAGE key concepts Includes bibliographical references pt. 1. Customers and markets. Customer centrality ; Management of exchange ; Evolution of marketing ; Relationship marketing ; The leaky bucket theory ; Postmodern marketing ; The marketing environment ; Marketing research ; The marketing audit ; Competitive advantage ; Porter's competitive strategies ; Strategic planning ; Marketing planning ; Globalisation ; Consumerism -- pt. 2. The offer. Product as a bundle of benefits ; Product anatomy ; Core product ; Added value ; Service products ; The product life cycle ; New product development ; Diffusion of innovation ; Quality ; Elasticity of demand ; Demand pricing ; Price skimming ; Psychological pricing ; Not-for-profit marketing -- pt. 3. Approaching customers. Need satisfaction ; Involvement ; Segmentation ; Targeting ; The marketing mix ; The elaboration likelihood model ; Reference groups ; Distribution ; Channel management ; Logistics ; The stages of development model of international market entry ; Market share -- pt. 4. Promotion. Branding ; Brand personality ; Positioning ; The communications mix ; The Schramm model of communication ; Advertising: the weak and strong theories ; Sales promotion ; Corporate reputation ; Personal selling ; Key account selling ; Integrated marketing communication Use copy. Restrictions unspecified star. MiAaHDL Legal Deposit Only available on premises controlled by the deposit library and to one user at any one time The Legal Deposit Libraries (Non-Print Works) Regulations (UK). WlAbNL Introduces and examines the key issues, methods, models and debates that define the field of marketing today Electronic reproduction. [Place of publication not identified] HathiTrust Digital Library 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Ellipses-Marketing. Marketing Marketing Marketing marketing. BUSINESS & ECONOMICS- Marketing- General. BUSINESS & ECONOMICS- Distribution. Marketing. Marketing. Marknadsföring. Marketing. Wörterbuch (Fachlexikon) dissertations. Handbooks and manuals. Academic theses. Thèses et écrits académiques. Print version Blythe, Jim. Key concepts in marketing. Los Angeles, Calif. : SAGE, 2009 1847874983 9781847874986 (DLC) 2008932105 (OCoLC)225819915 SAGE key concepts