Descripción del título
Actionable web analytics [u...
Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization
Monografía
monografia Rebiun04269551 https://catalogo.rebiun.org/rebiun/record/Rebiun04269551 m o d cr cnu---unuuu 070801s2007 inua os 001 0 eng d 9780470181133 0470181133 9780470124741 0470124741 UPVA 996892188703706 UAM 991007687155504211 UPM 991005521335304212 CBUC 991009627020806719 CBUC 991000731113906712 UCAR 991007778582804213 NT. eng. NT. YDXCP. OCLCQ. OCLCE. IDEBK. E7B. OCLCQ. UMI. TXJ. CEF. NHM. OCLCQ. DEBSZ. B24X7. OCLCQ. COO. OCLCO. UNAV 658.4/038 22 Burby, Jason Actionable web analytics Recurso electrónico] using data to make smart business decisions Jason Burby, Shane Atchison Indianapolis, IN Wiley Pub. c2007 Indianapolis, IN Indianapolis, IN Wiley Pub. xxix, 256 p. il xxix, 256 p. EBSCO Academic eBook Collection Complete Sybex serious skills Incluye índice pt. I. The changing landscape of marketing online -- Ch. 1. The big picture -- Ch. 2. Performance marketing -- pt. II. Shifting to a culture of analysis -- Ch. 3. What "culture of analysis" means -- Ch. 4. Avoiding stumbling points -- pt. III. Proven formula for success -- Ch. 5. Preparing to be data-driven -- Ch. 6. Defining site goals, KPIs, and key metrics -- Ch. 7. Monetizing site behaviors -- Ch. 8. Getting the right data -- Ch. 9. Analyzing site performance -- Ch. 10. Prioritizing -- Ch. 11. Moving from analysis to site optimization -- Ch. 12. Agencies -- Ch. 13. The creative brief -- Ch. 14. Staffing and tuning your Web team -- Ch. 15. Partners -- App. Web analytics "big three" definitions Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization Forma de acceso: World Wide Web Atchison, Shane