Descripción del título

This study overturns the assumption that it is commerce that works by logical economic models while culture is invoked to explain the behaviour of the international consumer
Monografía
monografia Rebiun05670685 https://catalogo.rebiun.org/rebiun/record/Rebiun05670685 001218s2000 enkab || 001 ||eng 9781859733820 ULL0271162 UCA DAW04706929 CBUC 991034273819706706 UCA-HUM 306.3 Commercial cultures economies, practices, spaces edited by Peter Jackson ... [et. al.]. Oxford Berg 2000 Oxford Oxford Berg VII, 284 p. ill., maps 25 cm VII, 284 p. Leisure, consumption and culture This study overturns the assumption that it is commerce that works by logical economic models while culture is invoked to explain the behaviour of the international consumer Consumer behavior Commerce- Social aspects Popular culture- Economic aspects Cultura de masas Consumo- Aspectos sociales Consumidores- Conducta Comercio- Aspectos sociales Jackson, Peter 1955-)