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Destination marketing and m...

Destination marketing and management [theories and applications

Wang, Youcheng

Pizam, Abraham

CAB International c2011

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Tourism- Tourism-

Monografía

monografia Rebiun06402198 https://catalogo.rebiun.org/rebiun/record/Rebiun06402198 101213s2011 maua sb 001 0 eng d 9781845937621 permanent paper) 9781845937003 e-book) UPVA 997920194403706 UAM 991007722177504211 UPCT u288128 CaPaEBR. CaPaEBR. UMA.RE Destination marketing and management Recurso electrónico] :] theories and applications edited by Youcheng Wang and Abraham Pizam Cambridge CAB International c2011 Cambridge Cambridge CAB International x, 370 p. ill x, 370 p. E-Libro Includes bibliographical references and index pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities Electronic reproduction. Palo Alto, Calif. ebrary 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Tourism- Marketing Tourism- Management Wang, Youcheng Pizam, Abraham E-Libro (Servicio en línea)

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monografia Rebiun06402198 https://catalogo.rebiun.org/rebiun/record/Rebiun06402198 101213s2011 maua sb 001 0 eng d 9781845937621 permanent paper) 9781845937003 e-book) UPVA 997920194403706 UAM 991007722177504211 UPCT u288128 CaPaEBR. CaPaEBR. UMA.RE Destination marketing and management Recurso electrónico] :] theories and applications edited by Youcheng Wang and Abraham Pizam Cambridge CAB International c2011 Cambridge Cambridge CAB International x, 370 p. ill x, 370 p. E-Libro Includes bibliographical references and index pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities Electronic reproduction. Palo Alto, Calif. ebrary 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Tourism- Marketing Tourism- Management Wang, Youcheng Pizam, Abraham E-Libro (Servicio en línea)