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cover Entrepreneurial strategy : ...
Entrepreneurial strategy : emerging businesses in declining industries
Edward Elgar 2006
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Título:
Entrepreneurial strategy : emerging businesses in declining industries / Lucio Cassia, Michael Fattore, Stefano Paleari
Editorial:
Cheltenham, UK ; Northampton, MA : Edward Elgar, 2006
Descripción física:
xiv, 295 pages : illustrations ; 24 cm
Bibliografía:
Includes bibliographical references (pages 275-289) and index
Contenido:
1. Introduction -- pt. 1. Maturity and decline in the industry life cycle -- 2. Industry evolution -- 3. Advanced maturity and early decline in the industry life cycle -- pt. 2. Entrepreneurship and emerging businesses -- 4. Main theories on entrepreneurship -- 5. Entrepreneurship and growth -- 6. Entrepreneurship, mature industries and emerging businesses -- pt. 3. Business cases -- 7. Entrepreneurial strategies in selected mature industries -- 8. Geox and the footwear industry -- 9. Gillette and the personal care industry -- 10. Italcementi and the cement industry -- 11. RyanAir and the airline industry -- 12. Starbucks and the specialty coffee industry -- 13. Swatch and the watch industry -- 14. Tenaris and the seamless steel tubes industry -- 15. Toyota and the automotive industry -- 16. Wal-Mart and the retail industry -- pt. 4. Entrepreneurial strategies for firms in advanced maturity -- 17. Entrepreneurial strategy in mature industries -- 18. Business cases at a glance -- 19. Entrepreneurship and the determinants of emerging business -- 20. Removing constraints to growth
Copyright/Depósito Legal:
779898226
ISBN:
1845421973
9781845421977
Materia:
Autores:

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