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Foundations of effective in...

Foundations of effective influence operations [a framework for enhancing Army capabilities

Larson, Eric V. (Eric Victor) (1957-)

Rand Arroyo Center 2009

The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations

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monografia Rebiun08187476 https://catalogo.rebiun.org/rebiun/record/Rebiun08187476 m o d cr cnu---unuuu 091215s2009 caua ob 000 0 eng d 9780833047915 0833047914 9780833044044 0833044044 UAM 991008023435404211 NT. eng. NT. OCLCQ. EBLCP. OCLCA. E7B. OCLCQ. KLG. OCLCQ. UBY. OCLCE. OCLCQ. YDXCP. OCLCQ. UNAV 355.4/1 22 Foundations of effective influence operations Recurso electrónico] :] a framework for enhancing Army capabilities Eric V. Larson ... [et al.]. Santa Monica, CA Rand Arroyo Center 2009 Santa Monica, CA Santa Monica, CA Rand Arroyo Center xxiv, 201 p. il xxiv, 201 p. EBSCO Academic eBook Collection Complete Rand Corporation monograph series "Prepared for the United States Army." "MG-654-A"--P. [4] of cover Includes bibliographical references Introduction -- Influencing individuals -- Influencing groups and networks -- Influencing adversary leadership coalitions -- Influencing mass publics -- A framework for influence operations -- Implications for planners -- Appendixes: A. Case study of influence in advertising and marketing -- B. Case study of influence in political campaigns -- C. Case studies of influence in public diplomacy -- D.A review of planning methodologies for influence operations The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations Forma de acceso: World Wide Web Larson, Eric V. Eric Victor) 1957-) Estados Unidos. Army

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monografia Rebiun08187476 https://catalogo.rebiun.org/rebiun/record/Rebiun08187476 m o d cr cnu---unuuu 091215s2009 caua ob 000 0 eng d 9780833047915 0833047914 9780833044044 0833044044 UAM 991008023435404211 NT. eng. NT. OCLCQ. EBLCP. OCLCA. E7B. OCLCQ. KLG. OCLCQ. UBY. OCLCE. OCLCQ. YDXCP. OCLCQ. UNAV 355.4/1 22 Foundations of effective influence operations Recurso electrónico] :] a framework for enhancing Army capabilities Eric V. Larson ... [et al.]. Santa Monica, CA Rand Arroyo Center 2009 Santa Monica, CA Santa Monica, CA Rand Arroyo Center xxiv, 201 p. il xxiv, 201 p. EBSCO Academic eBook Collection Complete Rand Corporation monograph series "Prepared for the United States Army." "MG-654-A"--P. [4] of cover Includes bibliographical references Introduction -- Influencing individuals -- Influencing groups and networks -- Influencing adversary leadership coalitions -- Influencing mass publics -- A framework for influence operations -- Implications for planners -- Appendixes: A. Case study of influence in advertising and marketing -- B. Case study of influence in political campaigns -- C. Case studies of influence in public diplomacy -- D.A review of planning methodologies for influence operations The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations Forma de acceso: World Wide Web Larson, Eric V. Eric Victor) 1957-) Estados Unidos. Army