Descripción del título

A tactical guide, filled with tricks, tips, and real-world case studies, "Friends with Benefits" shows how to reach out to the new online influencers to increase a company's online visibility and bring more visitors to its Web site
Monografía
monografia Rebiun08226439 https://catalogo.rebiun.org/rebiun/record/Rebiun08226439 m o d cr unu 100121s2010 caua ob 001 0 eng d 9781593271992 1593271999 9781593272685 1593272685 UPVA 996923148603706 UAM 991007785044904211 UPM 991005735927804212 CBUC 991010482509406709 CBUC 991009628132406719 CBUC 991010482509406709 UCAR 991007990310204213 CBUC 991000731621506712 UMI. eng. UMI. COO. CEF. OCLCQ. CNARC. E7B. FVL. B24X7. OCLCQ. NT. OCLCQ. YDXCP. UNAV 658.8/72 22 Barefoot, Darren 1974-) Friends with benefits Recurso electrónico] a social media marketing handbook by Darren Barefoot and Julie Szabo San Francisco, Calif. No Starch Press c2010 San Francisco, Calif. San Francisco, Calif. No Starch Press xxvii, 280 p. il xxvii, 280 p. EBSCO Academic eBook Collection Complete Incluye referencias bibliográficas e índice What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities A tactical guide, filled with tricks, tips, and real-world case studies, "Friends with Benefits" shows how to reach out to the new online influencers to increase a company's online visibility and bring more visitors to its Web site Forma de acceso: World Wide Web Szabo, Julie 1975-)