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Hospitality branding

Cornell University Press 2012

Hospitality industry- Branding (Marketing)

Monografía

monografia Rebiun08829064 https://catalogo.rebiun.org/rebiun/record/Rebiun08829064 120615s2012 nyu sb 001 0 eng d 9780801478192 pbk. : alk. paper) 9780801452031 cloth) 9780801465703 e-book) UPVA 997917335003706 CBUC 991001016213306712 CBUC 991010487436106709 UPCT u342340 CaPaEBR. CaPaEBR. UMA.RE Dev, Chekitan S. Chekitan Singh) 1959-) Hospitality branding Recurso electrónico] Chekitan S. Dev Ithaca Cornell University Press 2012 Ithaca Ithaca Cornell University Press ix, 179 p. ix, 179 p. E-Libro Cornell hospitality management best practices Includes bibliographical references and index Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon Electronic reproduction. Palo Alto, Calif. ebrary 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Hospitality industry- Marketing Branding (Marketing) E-Libro (Servicio en línea)

Localizaciones: 17
Préstamo interbibliotecario

Formato:

Título:

Hospitality branding [ Recurso electrónico] / Chekitan S. Dev

Editorial:

Ithaca : Cornell University Press, 2012

Descripción física:

ix, 179 p.

Mención de serie:

E-Libro

Cornell hospitality management best practices

Bibliografía:

Includes bibliographical references and index

Contenido:

Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon

Detalles del sistema:

Modo de acceso: World Wide Web

Fuente de adquisición directa:

E-Libro

ISBN:

9780801478192 ( pbk. : alk. paper)

9780801452031 ( cloth)

9780801465703 ( e-book)