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ROI of $ocial media [how to...

ROI of $ocial media [how to improve the return on your social marketing investment

Powell, Guy R.

John Wiley & Sons (Asia) c2011

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monografia Rebiun13219639 https://catalogo.rebiun.org/rebiun/record/Rebiun13219639 110608s2011 si a sb 001 0 eng d 9780470827413 hbk.) 0470827416 hbk.) 9780470827437 ePub) 9780470827420 mobi) 9780470827444 ePub) 9780470827437 e-book) UPM 991005735923304212 UPVA 996923213703706 UAM 991007785197304211 UCAR 991007992695004213 CaPaEBR. CaPaEBR. UMA.RE Powell, Guy R. ROI of $ocial media Recurso electrónico] how to improve the return on your social marketing investment Guy Powell, Steven Groves, Jerry Dimos ROI of social media Return of investment of social media Singapore John Wiley & Sons (Asia) c2011 Singapore Singapore John Wiley & Sons (Asia) xxv, 289 p. ill. 24 cm xxv, 289 p. E-Libro Includes bibliographical references and index section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? Modo de acceso: World Wide Web E-Libro Internet marketing Medios sociales- Marketing Medios sociales- Economic aspects Online social networks- Economic aspects Social marketing Groves, Steven Dimos, Jerry

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monografia Rebiun13219639 https://catalogo.rebiun.org/rebiun/record/Rebiun13219639 110608s2011 si a sb 001 0 eng d 9780470827413 hbk.) 0470827416 hbk.) 9780470827437 ePub) 9780470827420 mobi) 9780470827444 ePub) 9780470827437 e-book) UPM 991005735923304212 UPVA 996923213703706 UAM 991007785197304211 UCAR 991007992695004213 CaPaEBR. CaPaEBR. UMA.RE Powell, Guy R. ROI of $ocial media Recurso electrónico] how to improve the return on your social marketing investment Guy Powell, Steven Groves, Jerry Dimos ROI of social media Return of investment of social media Singapore John Wiley & Sons (Asia) c2011 Singapore Singapore John Wiley & Sons (Asia) xxv, 289 p. ill. 24 cm xxv, 289 p. E-Libro Includes bibliographical references and index section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? Modo de acceso: World Wide Web E-Libro Internet marketing Medios sociales- Marketing Medios sociales- Economic aspects Online social networks- Economic aspects Social marketing Groves, Steven Dimos, Jerry