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Luxury China [market opport...

Luxury China [market opportunities and potential

Chevalier, Michel (1943-)

John Wiley & Sons (Asia) 2010

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Consumer behavior- Consumer behavior- Luxury

Monografía

monografia Rebiun16546364 https://catalogo.rebiun.org/rebiun/record/Rebiun16546364 100308s2010 si ab sb 001 0 eng d 0470823410 9780470823415 9781118181607 e-book) UPVA 997916658303706 CaPaEBR. CaPaEBR. UMA.RE Chevalier, Michel 1943-) Luxury China Recurso electrónico] market opportunities and potential Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano Singapore Hoboken, N.J. John Wiley & Sons (Asia) 2010 Singapore Hoboken, N.J. Singapore Hoboken, N.J. John Wiley & Sons (Asia) xvii, 251 p. ill., map xvii, 251 p. E-Libro Includes bibliographic references (p. [241]-243) and index Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass Electronic reproduction. Palo Alto, Calif. ebrary 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Consumer behavior- China Consumer behavior- China- Case studies Luxury Lu, Pierre Xiao E-Libro (Servicio en línea)

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monografia Rebiun16546364 https://catalogo.rebiun.org/rebiun/record/Rebiun16546364 100308s2010 si ab sb 001 0 eng d 0470823410 9780470823415 9781118181607 e-book) UPVA 997916658303706 CaPaEBR. CaPaEBR. UMA.RE Chevalier, Michel 1943-) Luxury China Recurso electrónico] market opportunities and potential Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano Singapore Hoboken, N.J. John Wiley & Sons (Asia) 2010 Singapore Hoboken, N.J. Singapore Hoboken, N.J. John Wiley & Sons (Asia) xvii, 251 p. ill., map xvii, 251 p. E-Libro Includes bibliographic references (p. [241]-243) and index Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass Electronic reproduction. Palo Alto, Calif. ebrary 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Consumer behavior- China Consumer behavior- China- Case studies Luxury Lu, Pierre Xiao E-Libro (Servicio en línea)