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Marketing plans for service...

Marketing plans for service businesses [a complete guide

McDonald, Malcolm

Elsevier/Butterworth-Heinemann 2006

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monografia Rebiun16790196 https://catalogo.rebiun.org/rebiun/record/Rebiun16790196 050818s2006 enka sb 001 0 eng d 075066746X 9780750667463 CBUC 991039628099706706 UPCT u265559 CaPaEBR. CaPaEBR. UMA.RE McDonald, Malcolm Marketing plans for service businesses Recurso electrónico] :] a complete guide Malcolm McDonald and Adrian Payne 2nd ed Oxford Burlington, MA Elsevier/Butterworth-Heinemann 2006 Oxford Burlington, MA Oxford Burlington, MA Elsevier/Butterworth-Heinemann xiv, 401 p. ill xiv, 401 p. E-Libro Previous ed.: published as Marketing planning for services. 1996 Includes bibliographical references and index Electronic reproduction. Palo Alto, Calif. ebrary 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Service industries- Marketing- Planning Marketing- Planning Payne, Adrian McDonald, Malcolm. Marketing planning for services E-Libro (Servicio en línea)

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monografia Rebiun16790196 https://catalogo.rebiun.org/rebiun/record/Rebiun16790196 050818s2006 enka sb 001 0 eng d 075066746X 9780750667463 CBUC 991039628099706706 UPCT u265559 CaPaEBR. CaPaEBR. UMA.RE McDonald, Malcolm Marketing plans for service businesses Recurso electrónico] :] a complete guide Malcolm McDonald and Adrian Payne 2nd ed Oxford Burlington, MA Elsevier/Butterworth-Heinemann 2006 Oxford Burlington, MA Oxford Burlington, MA Elsevier/Butterworth-Heinemann xiv, 401 p. ill xiv, 401 p. E-Libro Previous ed.: published as Marketing planning for services. 1996 Includes bibliographical references and index Electronic reproduction. Palo Alto, Calif. ebrary 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Service industries- Marketing- Planning Marketing- Planning Payne, Adrian McDonald, Malcolm. Marketing planning for services E-Libro (Servicio en línea)