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Managing innovation new tec...
Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This text is a unique, original contribution and represents a significant alternative to the collection of chapters written by others. The second edition has new cases with a few classics from the first edition that have been retained in response to reader feedback. The key subjects that are included have been significantly updated and treated in greater depth. The number of chapters has been reduced from 12 to 10 so it is easy to adapt to almost any course or training on the subject in any discipline or to any audience. This exceptionally informative book provides a broad perspective on how technological change can be effectively managed in modern organizations. The text explains the conceptual frameworks supported by new and original case studies for start-up companies like Askmen.com, the complex challenges of managing international technology-based companies like NexPress (a joint venture of Kodak and Heidelberg) in the digital printing industry, and corporate sustainability using innovative new product technologies illustrated by the case of Evinrude's launch of the E-tec outboard motor. John E. Ettlie's three decades in the field of innovation as an instructor and researcher bring an exceptional perspective to this subject. His text is unique in its discussion of how technology has transformed the service sector. Few books on technology make the distinction between new offerings in manufacturing and the service sector which is emphasized in this text. * New and original case studies: Gillette Sensor Razor, HP Inkjet, IBM, Kodak Single Use Camera, Denver International Airport, Microsoft, Honda * Contains feedback from classroom testing and focuses intently on teaching the subject at the MBA level
Monografía
monografia Rebiun17861106 https://catalogo.rebiun.org/rebiun/record/Rebiun17861106 m o d cr cnu---unuuu 070710s2006 ne a ob 001 0 eng d 9780080479101 electronic bk.) 0080479103 electronic bk.) UPM 991005505362404212 UAM 991008422744204211 UCAR 991008503226104213 110033:110081 Elsevier Science & Technology http://www.sciencedirect.com N$T. eng. pn. N$T. OCLCQ. YDXCP. Z24. OCLCQ. OPELS. E7B. OCLCQ. OCLCF. OCLCO. TYFRS. OCLCQ TEC. 004000 bisacsh 658.5/14 22 Ettlie, John E. Managing innovation new technology, new products, and new services in a global economy John E. Ettlie 2nd ed Amsterdam Boston Elsevier/Butterworth-Heinemann 2006 Amsterdam Boston Amsterdam Boston Elsevier/Butterworth-Heinemann 1 recurso en línea (xvii, 503 pages) illustrations 1 recurso en línea (xvii, 503 pages) ScienceDirect All Books. Elsevier Revised edition of: Managing technological innovation. c2000 Includes bibliographical references and indexes Getting started with innovation; Technological innovation; Theories of innovation; Strategy and innovation; The innovation process unfolds; R & D Management; Economic justification and innovation; New products and new services; New processes and information technology; The context of innovating and futures; Public policy; Globalizing change; Managing future technologies I: GETTING STARTED WITH INNOVATION: Technological innovation -- Theories of innovation -- Strategy and innovation -- II: THE INNOVATION PROCESS UNFOLDS: R & D management -- Economic justification and innovation -- New products and new services -- New processes and information technology -- Public policy -- Globalizing change -- Managing future technologies Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This text is a unique, original contribution and represents a significant alternative to the collection of chapters written by others. The second edition has new cases with a few classics from the first edition that have been retained in response to reader feedback. The key subjects that are included have been significantly updated and treated in greater depth. The number of chapters has been reduced from 12 to 10 so it is easy to adapt to almost any course or training on the subject in any discipline or to any audience. This exceptionally informative book provides a broad perspective on how technological change can be effectively managed in modern organizations. The text explains the conceptual frameworks supported by new and original case studies for start-up companies like Askmen.com, the complex challenges of managing international technology-based companies like NexPress (a joint venture of Kodak and Heidelberg) in the digital printing industry, and corporate sustainability using innovative new product technologies illustrated by the case of Evinrude's launch of the E-tec outboard motor. John E. Ettlie's three decades in the field of innovation as an instructor and researcher bring an exceptional perspective to this subject. His text is unique in its discussion of how technology has transformed the service sector. Few books on technology make the distinction between new offerings in manufacturing and the service sector which is emphasized in this text. * New and original case studies: Gillette Sensor Razor, HP Inkjet, IBM, Kodak Single Use Camera, Denver International Airport, Microsoft, Honda * Contains feedback from classroom testing and focuses intently on teaching the subject at the MBA level Modo de acceso: World Wide Web Technological innovations- Management Research, Industrial- Management TECHNOLOGY & ENGINEERING- Automation. bisacsh Research, Industrial- Management. fast Technological innovations- Management. fast Electronic books Recursos electrónicos Libros electrónicos Managing technological innovation