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Tourism Marketing for citie...
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets
Monografía
monografia Rebiun17912548 https://catalogo.rebiun.org/rebiun/record/Rebiun17912548 m o d cr cnu---unuuu 061201s2006 ne ob 001 0 eng d 0080460755 electronic bk.) 9780080460758 electronic bk.) UAM 991008422851004211 EBL269746 eBook Library http://www.eblib.com N$T. eng. pn. N$T. YDXCP. OCLCQ. IDEBK. OCLCQ. OCLCF. OCLCO. EBLCP. UX0. BTN. OPELS. E7B. REDDC. OCLCO. TYFRS. DEBSZ. OCLCO. OCLCQ. OCLCO BUS. 052000 bisacsh 659.2/930776 22 Kolb, Bonita M. Tourism Marketing for cities and towns using branding and events to attract tourism Bonita M. Kolb Amsterdam Boston Elsevier/Butterworth-Heinemann 2006 Amsterdam Boston Amsterdam Boston Elsevier/Butterworth-Heinemann 1 recurso en línea (xvi, 310 pages) 1 recurso en línea (xvi, 310 pages) ScienceDirect All Books. Elsevier Includes bibliographical references and index Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets Modo de acceso: World Wide Web City promotion Tourism- Marketing Villes- Marketing Tourisme- Marketing BUSINESS & ECONOMICS- Public Relations. bisacsh City promotion. fast Tourism- Marketing. fast Electronic books Recursos electrónicos Libros electrónicos