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Branding post-Communist nat...

Branding post-Communist nations [marketizing national identities in the "new" Europe

Kaneva, Nadia

Routledge c2012

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of ""transitional"" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their

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monografia Rebiun24473822 https://catalogo.rebiun.org/rebiun/record/Rebiun24473822 m o d | cr -n--------- 110131s2012 nyua ob 001 0 eng d 2011004553 1-283-44139-X 9786613441393 0-203-80681-6 1-136-65800-9 UPVA 997918230203706 CBUC 991001015881906712 CBUC 991010882167306709 UPSA ELB141278 UFV0696251 MiAaPQ MiAaPQ MiAaPQ eng ee----- 306.20947 Branding post-Communist nations electronic resource] marketizing national identities in the "new" Europe edited by Nadia Kaneva New York Routledge c2012 New York New York Routledge 1 online resource (260 p.) 1 online resource (260 p.) Text txt computer c online resource cr Routledge research in cultural and media studies 33 Description based upon print version of record Includes bibliographical references and index pt. 1. Promises and problems of post-Communist nation branding -- pt. 2. Agents, institutions, practices -- pt. 3. Representations, mediations, narrations Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of ""transitional"" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their English Political culture- Europe, Eastern Nationalism- Europe, Eastern Europe, Eastern- Politics and government- 1989- Electronic books Kaneva, Nadia 1-138-77677-7 0-415-88275-3 Routledge research in cultural and media studies 33

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monografia Rebiun24473822 https://catalogo.rebiun.org/rebiun/record/Rebiun24473822 m o d | cr -n--------- 110131s2012 nyua ob 001 0 eng d 2011004553 1-283-44139-X 9786613441393 0-203-80681-6 1-136-65800-9 UPVA 997918230203706 CBUC 991001015881906712 CBUC 991010882167306709 UPSA ELB141278 UFV0696251 MiAaPQ MiAaPQ MiAaPQ eng ee----- 306.20947 Branding post-Communist nations electronic resource] marketizing national identities in the "new" Europe edited by Nadia Kaneva New York Routledge c2012 New York New York Routledge 1 online resource (260 p.) 1 online resource (260 p.) Text txt computer c online resource cr Routledge research in cultural and media studies 33 Description based upon print version of record Includes bibliographical references and index pt. 1. Promises and problems of post-Communist nation branding -- pt. 2. Agents, institutions, practices -- pt. 3. Representations, mediations, narrations Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of ""transitional"" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their English Political culture- Europe, Eastern Nationalism- Europe, Eastern Europe, Eastern- Politics and government- 1989- Electronic books Kaneva, Nadia 1-138-77677-7 0-415-88275-3 Routledge research in cultural and media studies 33