Descripción del título
Case Life sweet life / Marí...
The meeting at Vicky Foods head office was over. The atmosphere was relaxed on that December morning in 2019. The financial results for the year had been very positive. However, sales of packaged sweet pastries had suffered a steady decline in recent years. Although Rafael Juan, CEO since 2007, sensed the reasons, he needed to implement new strategies and a different approach to achieve the repositioning of this product category. For this reason, he called in a team of consultants to exceed his expectations on this regard with a disruptive proposal
Monografía
monografia Rebiun34453128 https://catalogo.rebiun.org/rebiun/record/Rebiun34453128 cr ||||||a|a|| 231031s221026 |||||||||||00| 0 eng d 9788418944673 eng Llopis Amorós, María Pilar Case Life sweet life María Pilar Llopis Amorós 1 Madrid ESIC Editorial 2022-10-26 Madrid Madrid ESIC Editorial Casos de estudio The meeting at Vicky Foods head office was over. The atmosphere was relaxed on that December morning in 2019. The financial results for the year had been very positive. However, sales of packaged sweet pastries had suffered a steady decline in recent years. Although Rafael Juan, CEO since 2007, sensed the reasons, he needed to implement new strategies and a different approach to achieve the repositioning of this product category. For this reason, he called in a team of consultants to exceed his expectations on this regard with a disruptive proposal Dulcesol Vicky Foods healthy foodies Roger Monzó, Vanessa Arnal Pastor, María Pérez Ruiz, Pilar