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Case Starting a new Relatio...

Case Starting a new Relationship, by EQ Smart - Mercedes-Benz Valencia

Ballester Miquel, José Carlos

ESIC Editorial 2022-03-31

In 2014, Eduardo García-Oliveros was appointed CEO of the subsidiary Comercial Mercedes-Benz and general director of Subsidiaries for Spain. Then, he was facing the beginning of a disruptive change in the automotive industry. In June 2018, at the end of his speech as the sponsor of the ESIC Businesss & Marketing School Valencia 2018 class, he noticed that those youngsters had new insights to understand problems and propose different solutions. That afternoon, Eduardo found the solution to the problem of charging points in Valencia and made EQ Smart the market leader... he breathed a sigh of relief, 'the best or nothing'

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monografia Rebiun34453227 https://catalogo.rebiun.org/rebiun/record/Rebiun34453227 cr ||||||a|a|| 231031s220331 |||||||||||00| 0 eng d 9788418944628 eng Ballester Miquel, José Carlos Case Starting a new Relationship, by EQ Smart - Mercedes-Benz Valencia José Carlos Ballester Miquel 1 Madrid ESIC Editorial 2022-03-31 Madrid Madrid ESIC Editorial Casos de estudio In 2014, Eduardo García-Oliveros was appointed CEO of the subsidiary Comercial Mercedes-Benz and general director of Subsidiaries for Spain. Then, he was facing the beginning of a disruptive change in the automotive industry. In June 2018, at the end of his speech as the sponsor of the ESIC Businesss & Marketing School Valencia 2018 class, he noticed that those youngsters had new insights to understand problems and propose different solutions. That afternoon, Eduardo found the solution to the problem of charging points in Valencia and made EQ Smart the market leader... he breathed a sigh of relief, 'the best or nothing' MERCEDES BENZ decarbonization Electric Vehicles Gómez Ribelles, Fernando Maseda Moreno, Araceli Santos Rojo, Cristina

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monografia Rebiun34453227 https://catalogo.rebiun.org/rebiun/record/Rebiun34453227 cr ||||||a|a|| 231031s220331 |||||||||||00| 0 eng d 9788418944628 eng Ballester Miquel, José Carlos Case Starting a new Relationship, by EQ Smart - Mercedes-Benz Valencia José Carlos Ballester Miquel 1 Madrid ESIC Editorial 2022-03-31 Madrid Madrid ESIC Editorial Casos de estudio In 2014, Eduardo García-Oliveros was appointed CEO of the subsidiary Comercial Mercedes-Benz and general director of Subsidiaries for Spain. Then, he was facing the beginning of a disruptive change in the automotive industry. In June 2018, at the end of his speech as the sponsor of the ESIC Businesss & Marketing School Valencia 2018 class, he noticed that those youngsters had new insights to understand problems and propose different solutions. That afternoon, Eduardo found the solution to the problem of charging points in Valencia and made EQ Smart the market leader... he breathed a sigh of relief, 'the best or nothing' MERCEDES BENZ decarbonization Electric Vehicles Gómez Ribelles, Fernando Maseda Moreno, Araceli Santos Rojo, Cristina