Descripción del título
The codes of gender : ident...
Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations. With its sustained focus on the fundamental importance of gender, power, and how our perceptions of what it means to be a man or a woman get reproduced and reinforced on the level of culture in our everyday lives, The Codes of Gender is certain to inspire discussion and debate across a range of disciplines
Material Proyectable
material_proyectable Rebiun36431357 https://catalogo.rebiun.org/rebiun/record/Rebiun36431357 m o c vz uzazuu cr una---unuuu 160720p20162009cau118 o vleng d 956907246 988123765 1087404002 1098703503 1259108576 AU@ 000059436495 1216728 Kanopy COO eng rda pn COO OCLCO KNOPY UPM CUT VT2 IAS U3G Z5A LIP IAD IOG OCLCQ LNC NHP ZQP NRC CNWPU FTU UOK CEF UAB PLS NTG INT OCLCQ ESU WYU YOU QQ3 OCL G3B OTZ OCLCO CAUOI SHC OCLCA YHM OCLCQ OCLCO CUV OCLCO OCLCL [E] The codes of gender identity + performance in pop culture produced by the Media Education Foundation ; written & directed by Sut Jhally Identity and performance in pop culture Identity + performance in popular culture [San Francisco, California, USA] Kanopy Streaming 2016 [San Francisco, California, USA] [San Francisco, California, USA] Kanopy Streaming 1 online resource (2 video files, approximately 119 min.) 1 online resource (2 video files, approximately 119 min.) Two-dimensional Moving Image tdi rdacontent computer c rdamedia online resource cr rdacarrier digital rdatr video file Flash MPEG-4 Originally produced by Media Education Foundation in 2009 Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations. With its sustained focus on the fundamental importance of gender, power, and how our perceptions of what it means to be a man or a woman get reproduced and reinforced on the level of culture in our everyday lives, The Codes of Gender is certain to inspire discussion and debate across a range of disciplines Higher education Goffman, Erving 1922-1982). Gender advertisements Sex role in mass media Gender identity in mass media Sex role in advertising Human body in popular culture Femininity in popular culture Masculinity in popular culture Rôle selon le sexe dans les médias Rôle selon le sexe dans la publicité Corps humain dans la culture populaire Féminité dans la culture populaire Masculinité dans la culture populaire Femininity in popular culture. Gender identity in mass media. Human body in popular culture. Masculinity in popular culture. Sex role in advertising. Sex role in mass media. Gender roles. Electronic videos Streaming video documentary film. Documentary films. Documentary films. Documentaires. Jhally, Sut writer director Killoy, Andrew Vega, Aaron Rabinovitz, David Mac Leod, Kevin composer Media Education Foundation Media Education Foundation Collection Media Education Foundation Collection