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Making numbers count : the ...
Understanding numbers is essential - but humans aren't built to understand them. In this book, the authors outline specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that will make people say, "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society. --
Monografía
monografia Rebiun36294987 https://catalogo.rebiun.org/rebiun/record/Rebiun36294987 m o d | cr#cnu|||||||| 220820s2022 nyua o 001 0 eng d 1-9821-6545-6 CBUC 991013352213206708 CBUC 991000794545406712 MiAaPQ eng rda pn MiAaPQ MiAaPQ 001.4226 23 Heath, Chip author Making numbers count the art and science of communicating numbers Chip Heath and Karla Starr New York, New York Simon & Schuster [2022] New York, New York New York, New York Simon & Schuster 2022 1 online resource (172 pages) 1 online resource (172 pages) Text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index Intro -- Title Page -- Introduction -- Translate Everything, Favor User-Friendly Numbers -- Translate Everything -- Avoid Numbers: Perfect Translations Don't Need Numbers -- Try Focusing on 1 at a Time -- Favor User-Friendly Numbers -- To Help People Grasp Your Numbers, Ground Them in the Familiar, Concrete, and Human Scale -- Find Your Fathom: Help People Understand Through Simple, Familiar Comparisons -- Convert Abstract Numbers into Concrete Objects -- Recast Your Number Into Different Dimensions: Try Time, Space, Distance, Money, and Pringles -- Human Scale: Use the Goldilocks Principle to Make Your Numbers Just Right -- Use Emotional Numbers-Surprising and Meaningful-To Move People to Think and Act Differently -- Florence Nightingale Avoids Dry Statistics by Using Transferred Emotion -- Comparatives, Superlatives, and Category Jumpers -- Emotional Amplitude: Selecting Combos That Hit the Right Notes Together -- Make It Personal: "This Is About You" -- Bring Your Number into the Room with a Demonstration -- Avoid Numbing by Converting Your Number to a Process That Unfolds Over Time -- Offer an Encore -- Make People Pay Attention by Crystallizing a Pattern, Then Breaking It -- Build a Scale Model -- Map the Landscape by Finding the Landmarks -- Build a Scale Model You Can Work With -- Epilogue: The Value of Numbers -- Appendix: Making Your Numbers User-Friendly -- About the Authors -- Endnotes -- Index -- Copyright Understanding numbers is essential - but humans aren't built to understand them. In this book, the authors outline specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that will make people say, "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society. -- Adapted from publisher's description Information visualization- Congresses Number concept- Juvenile literature Nombres Comunicació visual Visualització de la informació Creative nonfiction Informational works Popular works Informational works Creative nonfiction Essais fictionnels Documents d'information Llibres electrònics Starr, Karla author Print version Heath, Chip. Making Numbers Count New York : Simon & Schuster,c2022 9781982165444