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Webvertising : the ultimate...
It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money
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monografia Rebiun38103598 https://catalogo.rebiun.org/rebiun/record/Rebiun38103598 m o d cr ||||||||||| 010108s2000 gw a o 000 0 eng d 00,N26,0325 dnb 913724330 1183723636 3528031506 9783528031503 9783322867933 3322867935 9783322867957 print) 3322867951 print) 10.1007/978-3-322-86793-3 doi INARC eng INARC COO OCLCF AU@ TKN LEAUB YDX SFB OCLCO OCLCL OCLCO OCLCQ TBC bicssc TEC000000 bisacsh 659.102854678 21 85.40 bcl QP 650 rvk Webvertising the ultimate Internet advertising guide edited by SCN Education B.V. Ultimate Internet advertising guide 1st ed Braunschweig Vieweg 2000 Braunschweig Braunschweig Vieweg 1 online resource (270 pages illustrations) 1 online resource (270 pages Text txt rdacontent unmediated n rdamedia volume nc rdacarrier text file PDF rda HOTT guide Ch. 1. An Introduction to Online Advertising. Why Internet Advertising? / Tom Hyland. Internet Advertising / Coshe.com. It's an Ad, Ad World / Lee Weiner. Webvertising in an Accidental Industry / Nocturne.com. Advantages and Disadvantages of Advertising on the Web / The H. W. Grady College of Journalism and Mass Communication. BJ Webvertising Marketing Guide / B. J. Webvertising -- Ch. 2. Online vs. Traditional Marketing. Channel One Banner Advertising Report / Channel One. Executive Summary: The State of One to One Online / Peppers and Rogers Group. Web-based Sales: Defining the Cognitive Buyer / Paul Zellweger. Interactive Relationship Marketing / David M. Raab -- Ch. 3. Optimizing an Online Campaign. How Internet Advertising Works / Rex Briggs and Horst Stipp. It Pays To Advertise. Effects of Business-to-Business Advertising on Decision-Makers: Results of Recent Research / American Business Press. The Seven Steps to Successful Direct Marketing / Carey Hedges. Exploding the WEB CPM Myth / Rick Boyce. What Advertising Works? / Bill Doyle, Mary A. Modahl and Ben Abbott. Increasing Advertising Effectiveness on the Web / Intel Corporation. Justifying the Web of Your Business / USWeb Corporation. Collection of DrNunley.com Marketing Articles / Kevin Nunley -- Ch. 4. Ways to Measure. Counting "Hits" Not Bet Measure Of Web Success / Steven Bonisteel. The Dirty Truth About Click Throughs / eMarketer "the authority on business online" On-Line Advertising Campaign Measurement: How Cached Impressions and Varying Ad Serving Technologies Affect Reporting and Performance / Nicole Goldstein. Banner advertising more effective than tv or radio in luring web shoppers, according to Andersen Consulting survey / Andersen Consulting -- Ch. 5. Tips. 9 Ways to Write Sure-Selling Ads / Binnie Perper. 10 Tips to More Effective Banners / Nick Bullimore -- Ch. 6. Webvertising in-Depth. Designing Catchy, Effective Banner Ads / Meredith Little. The Bigger Picture -- Free Vs. Paid Advertising / Internet Marketing Company. Technical White Paper: Advertising on the Web / Tom Shields. Generate and Tracking Response to Promotional E-mail / Michelle Feit. Why E-Mail Lists Have Come of Age / Michelle Feit It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money Internet marketing Internet advertising Marketing sur Internet Publicité sur Internet Internet advertising. Internet marketing. Online-Marketing. Telemarketing. Internet. Advertenties. Marketing. Internet. Relatiemarketing. Aufsatzsammlung SCN Education B.V. https://id.oclc.org/worldcat/entity/E39QH7JmtdCPRfcRxh4vHVg6CF Printed edition 9783322867957 HOTT guide