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Customer relationship manag...
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition
Monografía
monografia Rebiun22109378 https://catalogo.rebiun.org/rebiun/record/Rebiun22109378 m o d cr bn||||||abp cr bn||||||ada 110904s2001 gw a o 000 0 eng d 934978241 968444147 1001493582 9783322849618 electronic bk.) 3322849619 electronic bk.) 9783322849632 print) 3322849635 print) 3528057521 9783528057527 10.1007/978-3-322-84961-8 doi AU@ 000057644000 NZ1 15752123 OCLCE eng pn OCLCE OCLCQ OCLCF OCLCQ GW5XE COO OCLCQ EBLCP OCLCQ YDX UAB OCLCQ dlr 658.812 17 sdnb 28 sdnb QP 620 rvk QP 621 rvk Customer relationship management the ultimate guide to the efficient use of CRM edited by SCN Education B.V. 1st ed Braunschweig/Wiesbaden Vieweg ©2001 Braunschweig/Wiesbaden Braunschweig/Wiesbaden Vieweg 1 online resource (406 pages) illustrations 1 online resource (406 pages) Text txt rdacontent computer c rdamedia online resource cr rdacarrier HOTT guide Does CRM really pay? A general management perspective Simon Caufield. -- CRM Definitions -- Defining relationship marketing and management Professor Robert Shaw. -- Customer Relationship Management -- An opportunity for competitive advantage? Timothy McMahon. -- Build relationships with customers that competitors find difficult to break Bryan Black. -- Implementing the Customer Relationship Management Foundation -- Analytical CRM -- e-Everything -- Technology-Enabled Customer Relationship Management -- The importance of marketing data intelligence in delivering successful CRM Emma Chablo. -- Making every customer relationship count -- Exploring the business drivers and technology enablers of customer relationship management Bill Schmarzo. -- Smart CRM Solutions: The key to competing in the Net Economy -- How to integrate CRM in your business -- The CRM Lifecycle, Without CRM Analytics, your customers won't even know you're there -- Closing the Loop to Optimize Customer Relationships Henry Morris. -- Unified Customer Interaction -- Implementing a CRM-based Campaign Management Strategy -- Modeling customer relationships -- A flexible, integrated architecture enables customer-centric marketing David Puckey. -- Customer Relationship Management: Choosing the appropriate strategy and Data Warehousing technology to win and retain customers -- High-Availability Networks Enable Business-to-Consumer E-Business -- Extended Enterprise Applications. Spotlight Report -- CRM in practice -- Customer-Brand Value Use copy. Restrictions unspecified star. MiAaHDL This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition Electronic reproduction. [S.l.] HathiTrust Digital Library 2011. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL Customer relations- Management Customer relations- Management Betriebliches Informationssystem Kundenmanagement Electronic books SCN Education B.V. Print version Customer relationship management. 1st ed. Braunschweig/Wiesbaden : Vieweg, ©2001 (OCoLC)47261092 HOTT guide