Descripción del título
Global sport sponsorship / ...
"Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines." "Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries."--Jacket
Monografía
monografia Rebiun39258809 https://catalogo.rebiun.org/rebiun/record/Rebiun39258809 m o d cr cn||||||||| 050512s2005 nyua ob 001 0 eng d GBA512063 bnb 239499687 474712830 474795095 605480069 607675289 613361935 722600940 728030308 871954969 888834422 893334888 1004346670 1038383678 1057995083 1156204064 9781847880031 electronic bk.) 1847880037 electronic bk.) 1845200810 9781845200817 1845200802 9781845200800 1845200810 pbk.) 1845200802 cloth) 9781845200817 pbk.) 9781845200800 cloth) 9781845200817 (paper) 9781845200800 (cloth) AU@ 000053251574 DEBBG BV042964840 DEBSZ 396366236 DEBSZ 422115347 NZ1 12808051 00123717 CaPaEBR eng pn COCUF OCLCQ N$T OCLCE EBLCP OCLCQ E7B YDXCP IDEBK OCLCQ DKDLA OCLCQ FVL OCLCQ OCLCF OCLCO DEBSZ OCLCQ OTZ OCLCQ LND OCLCQ AU@ OCLCQ UK7LJ INARC OCLCO OCLCQ OCLCO OCLCL OCLCQ OCLCL dlr SPO 012000 bisacsh SPO 019000 bisacsh SPO 068000 bisacsh SPO 033000 bisacsh GAM 004050 bisacsh TRV 026080 bisacsh 796/.0698 22 https://id.oclc.org/worldcat/ddc/E34rQgkh83hVq6qPctj464vx4q Global sport sponsorship edited by John Amis and T. Bettina Cornwell New York, NY, USA Berg 2005 New York, NY, USA New York, NY, USA Berg 1 online resource (x, 326 pages) illustrations 1 online resource (x, 326 pages) Text txt rdacontent computer c rdamedia online resource cr rdacarrier Sport, commerce and culture Includes bibliographical references and index Sport sponsorship in a global age / John Amis and T. Bettina Cornwell -- Historical hangovers or burning possiblilities: regulation and adaptation in global tobacco and alcohol sponsorship / Robert Sparks, Timothy Dewhirst, Shannon Jette and Amanda Schweinbenz -- The spatial logics of global sponsorship; corporate capital, cola wars and cricket / Michael Silk and David Andrews -- Global adidas: sport, clelebrity and the marketing of difference / Andrew D. Graninger, Joshua I. Newman and David L. Andrews -- Sports sponsorship and tourism flows / Mike Weed -- The [E-] business of sport sponsorship / Detlev Zwick and Oliver Dieterle -- Global sport sponsorship: towards a strategic understanding / Don Roy -- Image transfer in global sport sponsorship: theoretical support and boundary conditions / Kevin Gwinner -- Using the Olympics and FIFA world cup to enhance global brand equity: a case study of two companies in the payment services category / Robert Madrigal, Colleen Bee and Monica LaBarge Use copy. Restrictions unspecified star. MiAaHDL "Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines." "Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries."--Jacket Electronic reproduction. [Place of publication not identified] HathiTrust Digital Library 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Sports sponsorship Sports and globalization Parrainage sportif Sports et mondialisation SPORTS & RECREATION- Essays. SPORTS & RECREATION- History. SPORTS & RECREATION- Business Aspects. SPORTS & RECREATION- Reference. GAMES- Gambling- Sports. TRAVEL- Special Interest- Sports. Sports and globalization. Sports sponsorship. Amis, John 1968-) Cornwell, T. Bettina Print version Global sport sponsorship. New York, NY, USA : Berg, 2005 (DLC) 2005013775 Sport, commerce and culture