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Sport and corporate nationa...
"Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport."--Jacket
Monografía
monografia Rebiun39530417 https://catalogo.rebiun.org/rebiun/record/Rebiun39530417 m o d cr cn||||||||| 041001s2005 enka ob 001 0 eng d 2004023158 73514156 290552468 475489257 607774705 607774706 646752387 722671652 728038960 1037472004 1078901939 1108979021 1178950013 1245828913 1408418844 9781859737941 hc ;) alk. paper) 1859737943 hc ;) alk. paper) 9781859737996 pbk. ;) alk. paper) 1859737994 pbk. ;) alk. paper) 1845207203 electronic bk.) 9781845207205 electronic bk.) 9781845207205 1859737943 hc ;) alk. paper) 1859737994 pbk. ;) alk. paper) AU@ 000051571943 NZ1 14240155 AU@ 000079305536 CCO eng pn CCO E7B OCLCQ DKDLA COCUF N$T YDXCP IDEBK FVL OCLCQ OCLCO OCLCQ OCLCE OCLCF OCLCQ OCLCO OCLCQ BRL REC HS0 UKAHL OCLCO OCLCQ OCLCO INARC OCLCL OCLCQ OCLCL OCLCA OCLCQ dlr SPO 066000 bisacsh 306.4/83 22 https://id.oclc.org/worldcat/ddc/E3gptHw9PXwxMX9CkkYVghH3vT ZX 3900 rvk ZX 4100 rvk ZX 6900 rvk ZX 6920 rvk Sport and corporate nationalisms edited by Michael L. Silk, David L. Andrews and C.L. Cole Oxford New York Berg 2005 Oxford New York Oxford New York Berg 1 online resource (xi, 292 pages) illustrations 1 online resource (xi, 292 pages) Text txt rdacontent computer c rdamedia online resource cr rdacarrier Sport, commerce and culture Includes bibliographical references (pages 272-274) and index Corporate nationalism(s) : the spatial dimensions of sporting capital / Michael L. Silk, David L. Andrews and C.L. Cole -- Making it local? National Basketball Association expansion and English basketball subcultures / Mark Falcous and Joseph Maguire -- The making of the global sports economy : ISL, Adidas and the rise of the corporate player in world sport / Alan Tomlinson -- Sport, tribes and technology : the New Zealand All Blacks haka and the politics of identity / Steven J. Jackson and Brendan Hokowhitu -- Marketing generosity : the Avon Worldwide Fund for Women's Health and the reinvention of global corporate citizenship / Samantha King -- All-American girls? Corporatizing national identity and cultural citizenship with/in the WUSA / Michael D. Giardina and Jennifer L. Metz -- Imagining benevolence, masculinity and nation : tragedy, sport and the transnational marketplace / Mary G. McDonald -- Beyond sport : imaging and re-imaging a transnational brand / Jon Amis -- SEGA Dreamcast : national football cultures and the new Europeanism / Philip Rosson -- "Resisting" the global media oligopoly? The Canada Inc. response / Jean Harvey and Alan Law -- From Pac Bell Park to the Tokyo Dome : baseball and (inter)nationalism / Jeremy Howell -- Cultural contradictions/contradicting culture : transnational corporations and the penetration of the Chinese market / Trevor Slack, Michael L. Silk and Fan Hong Use copy. Restrictions unspecified star. MiAaHDL "Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport."--Jacket Electronic reproduction. [S.l.] HathiTrust Digital Library 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Corporate sponsorship Nationalism and sports Sports- Economic aspects Sports- Marketing Nationalisme et sports Parrainage publicitaire Sports- Marketing Sports- Aspect économique SPORTS & RECREATION- Sociology of Sports. Corporate sponsorship. Nationalism and sports. Sports- Economic aspects. Sports- Marketing. Globalisierung. Nationalbewusstsein. Sport. Supranationalität. Nationalism and sports. Corporate sponsorship. Sports- Marketing. Sports- Economic aspects. Computer network resources Andrews, David L. 1962-) https://id.oclc.org/worldcat/entity/E39PCjDHhVKXwjKRfXtfFDp8hb Cole, Cheryl L. Silk, Michael L. Print version Sport and corporate nationalisms. Oxford ; New York : Berg, 2005 (DLC) 2004023158 Sport, commerce and culture