Descripción del título
Key Concepts in public rela...
Offers the reader a concise and very readable tour through the many facets of PR
Monografía
monografia Rebiun39319550 https://catalogo.rebiun.org/rebiun/record/Rebiun39319550 m o d cr |n|---||||| 110411s2009 enk ob 000 0 eng d GBB6H1562 bnb 827888276 994385699 9781446200292 electronic bk.) 1446200299 electronic bk.) 9781446200056 1446200051 AU@ 000050241471 DEBSZ 396425127 DEBSZ 421520744 UKMGB 017526646 DKDLA 820120-katalog:9910007224305765 9781446200056 Ingram Content Group EBLCP eng pn EBLCP OCLCQ MHW DKU YDXCP N$T CTN OCLCQ OCLCF DEBSZ OCLCQ OCLCO OCLCQ UKMGB OCLCO AU@ UKAHL OCLCQ HS0 OCLCO OCLCQ OCLCO OCLCL CLOUD UKKRT OCLCQ OCLCL BUS 052000 bisacsh 659.2 https://id.oclc.org/worldcat/ddc/E3FBW7RcQw4Vc6xB4wMpqYbRvr Key Concepts in public relations Bob Franklin [and others] London Sage Publications 2009 London London Sage Publications 1 online resource (273 pages) 1 online resource (273 pages) Text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE key concepts Includes bibliographical references Notes on the Text -- Notes on Authors -- Introduction -- References -- Account Management -- Advertising -- Advertising (Codes) -- Advertising (Online) -- Advertorials -- Agenda Setting -- Alternative Media -- Annual General Meeting -- Audience -- Audiences (Radio) -- Audiences (Television) -- Blog (Blogger, Blogging, Blogosphere) -- Bottom Line -- Boundary Spanner -- Brand Stretching -- Branding -- Budget -- Business to Business (B2B) -- Campaign -- Celebrity -- Censorship -- Circulation (Newspapers) -- Circulation (Internet) -- Client -- Codes of Conduct -- Commercial Speech -- Communication -- Communications Audit -- Communications Strategy Offers the reader a concise and very readable tour through the many facets of PR Public relations Relations publiques public relations. BUSINESS & ECONOMICS- Public Relations. Public relations. Electronic books Franklin, Bob 1949-) https://id.oclc.org/worldcat/entity/E39PCjqCt9vWywFm3CDKHRf7BP Print version Franklin, Bob. Key Concepts in Public Relations. London : Sage Publications Ltd., 2009 9781412923194 SAGE key concepts