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Monografía
monografia Rebiun04318694 https://catalogo.rebiun.org/rebiun/record/Rebiun04318694 ta 120116s1984 xxua 000 0 eng d 0669057665 UM0005813 CBUC 991002071849706706 UGR Advertising and consumer psychology edited by Larry Percy, Arch G. Woodside 2nd printing Massachusetts Lexington Books 1984 Massachusetts Massachusetts Lexington Books xxiv, 400 p. il. 24 cm xxiv, 400 p. p. 345-385 Publicidad Aspectos psicológicos Percy, Larry ed. lit Woodside, Arch G. ed. lit