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monografia Rebiun05362406 https://catalogo.rebiun.org/rebiun/record/Rebiun05362406 010813s1997 xxu 000 0 eng d 0-256-20464-0 UR0194769 UR Bernhardt, Kenneth L. Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear. 7th. ed Boston [etc.] Irwin/McGraw-Hill [1997] Boston [etc.] Boston [etc.] Irwin/McGraw-Hill XIV, 665 p. 24 cm XIV, 665 p. The Irwin series in marketing Instructor's manual to accompany Cases in marketing management. Marketing 5V.3. Estudio de casos F078.7. Kinnear, Thomas C.