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Content to commerce [engagi...

Content to commerce [engaging consumers across paid, owned, and earned channels

Savar, Avi (1973-)

Wiley 2013

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Social marketing Internet marketing

Monografía

monografia Rebiun05902969 https://catalogo.rebiun.org/rebiun/record/Rebiun05902969 130208s2013 njuad sb 001 0 eng d 9781118480182 cloth) 9781118660614 e-book) CaPaEBR. CaPaEBR. UMA.RE Savar, Avi 1973-) Content to commerce Recurso electrónico] engaging consumers across paid, owned, and earned channels Avi Savar Hoboken Wiley 2013 Hoboken Hoboken Wiley xlvi, 242 p. ill. (some col.) xlvi, 242 p. E-Libro Includes bibliographical references and index About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question Electronic reproduction. Palo Alto, Calif. ebrary 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Social marketing Internet marketing E-Libro (Servicio en línea)

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monografia Rebiun05902969 https://catalogo.rebiun.org/rebiun/record/Rebiun05902969 130208s2013 njuad sb 001 0 eng d 9781118480182 cloth) 9781118660614 e-book) CaPaEBR. CaPaEBR. UMA.RE Savar, Avi 1973-) Content to commerce Recurso electrónico] engaging consumers across paid, owned, and earned channels Avi Savar Hoboken Wiley 2013 Hoboken Hoboken Wiley xlvi, 242 p. ill. (some col.) xlvi, 242 p. E-Libro Includes bibliographical references and index About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question Electronic reproduction. Palo Alto, Calif. ebrary 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Social marketing Internet marketing E-Libro (Servicio en línea)