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Branding for dummies [Bill ...

Branding for dummies

Chiaravalle, Bill

Wiley Pub., Inc c2007

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or loca

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monografia Rebiun21527205 https://catalogo.rebiun.org/rebiun/record/Rebiun21527205 m o d | cr -n--------- 060915s2007 inua o 001 0 eng 2006934821 1-280-72210-X 9786610722105 1-118-05284-6 0-470-12404-0 UPM 991005797239504212 UPVA 997045655603706 UAM 991007886159404211 UCAR 991008070019504213 CBUC 991000730893306712 CBUC 991009627436206719 MiAaPQ MiAaPQ MiAaPQ eng 658.827 Chiaravalle, Bill Branding for dummies electronic resource] Bill Chiaravalle, Barbara Findlay Schenck Indianapolis, IN Wiley Pub., Inc c2007 Indianapolis, IN Indianapolis, IN Wiley Pub., Inc 1 online resource (386 p.) 1 online resource (386 p.) Text txt computer c online resource cr --For dummies Includes index Branding For Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Everything You Ever Wanted to Know About Branding; Part II: Building a Brand, Step-by-Step; Part III: Launching Your New Brand; Part IV: The Care and Feeding of Your Brand; Part Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or loca English Branding (Marketing) Business names Product management Advertising Internet marketing Electronic books Schenck, Barbara Findlay 0-471-77159-7 --For dummies

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monografia Rebiun21527205 https://catalogo.rebiun.org/rebiun/record/Rebiun21527205 m o d | cr -n--------- 060915s2007 inua o 001 0 eng 2006934821 1-280-72210-X 9786610722105 1-118-05284-6 0-470-12404-0 UPM 991005797239504212 UPVA 997045655603706 UAM 991007886159404211 UCAR 991008070019504213 CBUC 991000730893306712 CBUC 991009627436206719 MiAaPQ MiAaPQ MiAaPQ eng 658.827 Chiaravalle, Bill Branding for dummies electronic resource] Bill Chiaravalle, Barbara Findlay Schenck Indianapolis, IN Wiley Pub., Inc c2007 Indianapolis, IN Indianapolis, IN Wiley Pub., Inc 1 online resource (386 p.) 1 online resource (386 p.) Text txt computer c online resource cr --For dummies Includes index Branding For Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Everything You Ever Wanted to Know About Branding; Part II: Building a Brand, Step-by-Step; Part III: Launching Your New Brand; Part IV: The Care and Feeding of Your Brand; Part Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or loca English Branding (Marketing) Business names Product management Advertising Internet marketing Electronic books Schenck, Barbara Findlay 0-471-77159-7 --For dummies