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Mobile marketing for dummie...

Mobile marketing for dummies

Becker, Michael

Wiley Pub., Inc 2010

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile s

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monografia Rebiun21139820 https://catalogo.rebiun.org/rebiun/record/Rebiun21139820 m o d | cr -n--------- 100824s2010 inu ob 001 0 eng d 2010935570 0-470-92951-0 1-282-78318-1 9786612783180 0-470-92949-9 UPM 991005736437104212 UAM 991007785138104211 UPVA 996922849003706 UCAR 991007993225904213 CBUC 991000732144606712 CBUC 991009628359906719 MiAaPQ MiAaPQ MiAaPQ eng 658.872 658.87202854678 Becker, Michael Mobile marketing for dummies electronic resource] by Michael Becker and John Arnold Indianapolis, Ind. Wiley Pub., Inc 2010 Indianapolis, Ind. Indianapolis, Ind. Wiley Pub., Inc 1 online resource (388 p.) 1 online resource (388 p.) Text txt computer c online resource cr --For dummies Description based upon print version of record Includes bibliographical references and index pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile s English Marketing Marketing en Internet Strategic planning Wireless communication systems Electronic books Arnold, John 0-470-61668-7 For Dummies

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monografia Rebiun21139820 https://catalogo.rebiun.org/rebiun/record/Rebiun21139820 m o d | cr -n--------- 100824s2010 inu ob 001 0 eng d 2010935570 0-470-92951-0 1-282-78318-1 9786612783180 0-470-92949-9 UPM 991005736437104212 UAM 991007785138104211 UPVA 996922849003706 UCAR 991007993225904213 CBUC 991000732144606712 CBUC 991009628359906719 MiAaPQ MiAaPQ MiAaPQ eng 658.872 658.87202854678 Becker, Michael Mobile marketing for dummies electronic resource] by Michael Becker and John Arnold Indianapolis, Ind. Wiley Pub., Inc 2010 Indianapolis, Ind. Indianapolis, Ind. Wiley Pub., Inc 1 online resource (388 p.) 1 online resource (388 p.) Text txt computer c online resource cr --For dummies Description based upon print version of record Includes bibliographical references and index pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile s English Marketing Marketing en Internet Strategic planning Wireless communication systems Electronic books Arnold, John 0-470-61668-7 For Dummies