Descripción del título
Affiliate program managemen...
"Affiliate marketing is hot; here's how to get your program goingNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program"--
Monografía
monografia Rebiun21013894 https://catalogo.rebiun.org/rebiun/record/Rebiun21013894 m o d | cr -n--------- 110311s2011 inua o 001 0 eng d 2011007564 1-118-08426-8 1-283-39752-8 9786613397522 1-118-08424-1 UPVA 996922813903706 UAM 991007785139204211 UPM 991005736438104212 CBUC 991009627936206719 UCAR 991007993226904213 CBUC 991000732266906712 MiAaPQ MiAaPQ MiAaPQ eng 658.8/72 658.872 Prussakov, Evgenii Affiliate program management electronic resource] an hour a day Evgenii "Geno" Prussakov 1st ed Indianapolis, Ind. Wiley Pub., Inc. 2011 Indianapolis, Ind. Indianapolis, Ind. Wiley Pub., Inc. 1 online resource (458 p.) 1 online resource (458 p.) Text txt computer c online resource cr Serious skills Description based upon print version of record Machine generated contents note: Part I: History, Terminology & Introductory Remarks.1 Understanding Affiliate Marketing.2 Budgeting.Part II: Month 1: Pre-Launch Research & Analysis.3 Week 1: Perform Competitive Market Analysis.4 Week 2: Understand Tracking & Reporting.5 Week 3: Evaluate Program Management Options.6 Week 4: Finalize Payment Model(s) and Cookie Life.Part III: Month 2: Setting Your Affiliate Program Up.7 Week 1: Develop Creative Inventory.8 Week 2: Datafeeds, Coupons, Plugins.9 Week 3: Research & Develop Program Policies.10 Week 4: Final Brushstrokes.Part IV: Month 3: Program Launch & Affiliate Program Management.11 Week 1: Launch the Affiliate Program & Recruit.12 Week 2: Plan Your Affiliate Communication.13 Week 3: Program Management.14 Week 4: Affiliate Motivation.Part "Affiliate marketing is hot; here's how to get your program goingNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program"-- Provided by publisher English Affiliate programs (World Wide Web) Internet marketing Advertising Electronic books 0-470-65173-3 Serious skills