Descripción del título
The idea of political marke...
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers
Monografía
monografia Rebiun23379460 https://catalogo.rebiun.org/rebiun/record/Rebiun23379460 m o d cr cn||||||||| 030801s2002 ctua ob 001 0 eng d 2001054594 55504513 70750352 465031515 614667539 646713394 722150124 805259131 814390621 888595451 923558534 929145159 961689878 961963034 962696232 988500066 991979957 992016941 1037406971 1037932974 1038603756 1045477042 1051474389 1055381231 1058309344 1081226098 1083613845 0313012385 electronic bk.) 9780313012389 electronic bk.) 0275975959 alk. paper) 9780275975951 alk. paper) 1280422874 9781280422874 9786610422876 6610422877 9780275975951 Greenwood eBooks http://www.ebooks.greenwood.com/about.asp N$T eng pn N$T OCLCG OCLCQ IDEBK OCLCQ TUU OCLCQ DKDLA AX@ NLGGC OCLCO OCLCQ REDDC CO3 ADU E7B COO TDT OCLCQ LUCPP BTCTA YDXCP EBLCP OCLCQ AZK AGLDB CNNOR MOR PIFBR ZCU OCLCQ MERUC OCLCQ WY@ U3W LUE OCLCF BRL STF WRM VNS VTS NRAMU ICG MM9 VT2 TOF OCLCQ AU@ OCLCQ A6Q DKC OCLCQ M8D POL 016000 bisacsh KMP bicssc The idea of political marketing Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor Westport, Conn. Praeger 2002 Westport, Conn. Westport, Conn. Praeger 1 online resource (xxi, 258 pages) illustrations 1 online resource (xxi, 258 pages) Text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Praeger series in political communication Includes bibliographical references (pages 221-241) and index Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers Campaign management Marketing- Political aspects POLITICAL SCIENCE- Political Process- General. Campaign management. Electronic books O'Shaughnessy, Nicholas J. 1954-) Henneberg, Stephan C. M. Print version Idea of political marketing. Westport, Conn. : Praeger, 2002 0275975959 (DLC) 2001054594 (OCoLC)48170866 Praeger series in political communication