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Multichannel marketing [met...

Multichannel marketing [metrics and methods for on and offline success

Arikan, Akin (1969-)

Wiley Pub. c2008

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case stu

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monografia Rebiun19876791 https://catalogo.rebiun.org/rebiun/record/Rebiun19876791 m o d | cr -n--------- 080225s2008 inua o 001 0 eng d 2008008356 1-282-36775-7 9786612367755 1-118-05953-0 0-470-37887-5 UPVA 997914758303706 CBUC 991010493066106709 CBUC 991001006738406712 CBUC 991010493066106709 MiAaPQ MiAaPQ MiAaPQ eng 658.8/72 658.872 Arikan, Akin 1969-) Multichannel marketing electronic resource] metrics and methods for on and offline success Akin Arikan Indianapolis, Ind. Wiley Pub. c2008 Indianapolis, Ind. Indianapolis, Ind. Wiley Pub. 1 online resource (314 p.) 1 online resource (314 p.) Text txt computer c online resource cr Sybex serious skills Description based upon print version of record Multichannel Marketing: Metrics and Methods for On and Offline Success; Acknowledgments; About the Author; Foreword; Contents; Introduction; Part I: Building Blocks for Multichannel Metrics; Chapter 1: With Great Opportunity Come Great Challenges; Chapter 2: The Web Analyst Tackles Multichannel Metrics Online; Chapter 3: The Offline Marketer's Bag of Tricks; Chapter 4: The Direct Marketer Digs into Multichannel Analytics; Chapter 5: The Brand Marketer's Take on Multichannel Analytics; Part II: Measurement and Metrics; Chapter 6: Measure Lift Between Online and Offline Chapter 7: Measure 1:1 Interactions Between Online and OfflineChapter No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case stu English Internet marketing Multilevel marketing Electronic books 0-470-23959-X Serious skills

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monografia Rebiun19876791 https://catalogo.rebiun.org/rebiun/record/Rebiun19876791 m o d | cr -n--------- 080225s2008 inua o 001 0 eng d 2008008356 1-282-36775-7 9786612367755 1-118-05953-0 0-470-37887-5 UPVA 997914758303706 CBUC 991010493066106709 CBUC 991001006738406712 CBUC 991010493066106709 MiAaPQ MiAaPQ MiAaPQ eng 658.8/72 658.872 Arikan, Akin 1969-) Multichannel marketing electronic resource] metrics and methods for on and offline success Akin Arikan Indianapolis, Ind. Wiley Pub. c2008 Indianapolis, Ind. Indianapolis, Ind. Wiley Pub. 1 online resource (314 p.) 1 online resource (314 p.) Text txt computer c online resource cr Sybex serious skills Description based upon print version of record Multichannel Marketing: Metrics and Methods for On and Offline Success; Acknowledgments; About the Author; Foreword; Contents; Introduction; Part I: Building Blocks for Multichannel Metrics; Chapter 1: With Great Opportunity Come Great Challenges; Chapter 2: The Web Analyst Tackles Multichannel Metrics Online; Chapter 3: The Offline Marketer's Bag of Tricks; Chapter 4: The Direct Marketer Digs into Multichannel Analytics; Chapter 5: The Brand Marketer's Take on Multichannel Analytics; Part II: Measurement and Metrics; Chapter 6: Measure Lift Between Online and Offline Chapter 7: Measure 1:1 Interactions Between Online and OfflineChapter No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case stu English Internet marketing Multilevel marketing Electronic books 0-470-23959-X Serious skills